Tourism Breaking News
The fifth edition of the Commercial Strategy Conference by Hospitality Sales Marketing Association HSMAI Middle East kicked off with TravTalk ME, TravelTV MiddleEast and Tourismbreakingnews as media partners. Almost 300 participants attended the opening day from all the leading hotel chains in the Middle East. In her opening remarks Mona Faraj, Managing Director of HSMAI ME welcomed everyone for the event, “this year we have created two stages – one the main stage for topical events and the other focused on trends and insights with topical content on marketing and communications. Last year, I was told Mona you’re not covering enough topical content across commercial disciplines, specifically marketing and communications, you know we are all marketers here whether we know it or not, but we don’t have the skills for it and what we did is that we created or formed the most active marketing advisory board that have put a lot of the content over the past two years. Every single year we listen to your feedback and try to deliver educational content that is more meaningful to you. We also did a lot of new content this year, so you will see later on we have a new rock star later on and you will hear why, we brought in the lightning round, now please make sure you attend all six of them, your up for a treat. 2022 was a year full of educational webinars, activities, events and exposure because it is important to maintain that social element within our regional organisational members.” She concluded saying that over the past year 29 events were hosted by HSMAI ME and that they look forward to make it 50 next year.
President and CEO HSMAI Bob Gilbert congratulated Mona and the team for the 29 events over the past year form the Middle East chapter. He reiterated the importance of the revenue optimization at this point of time for those engaged in sales and marketing roles.
HSMAI ROC has delivered the most compelling and comprehensive revenue optimization event for the hotel industry, convening key stakeholders to address the most critical trends affecting hotels today, with powerful educational and networking opportunities, ROC is the can’t-miss event of the year for learning and engagement. It’s where senior leaders in hotel revenue optimization connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
