CIMX launched at MICE Meeting Point in Beijing

Messe Berlin (China) officially launched the China International MICE Exchange (CIMX) at the Hyatt Regency Beijing Wangjing, officially kicking off preparations, while more than 120 honored guests joined peers from the industry to witness the creation of this new platform and celebrated together with the organizer. The China International MICE Exchange (CIMX)  inaugural edition is scheduled from 3-5 November 2026. Preceding the launch, Zheng Fang, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism, and David Axiotis, Managing Director of Messe Berlin (China), signed a strategic Memorandum of Understanding (MOU) to strengthen international collaboration and accelerate the development of China’s MICE sector. The MOU outlines long-term collaboration between the two partners, including: advancing the launch of CIMX in Beijing; highlighting Beijing as “Guest City of Honor” to showcase its international profile;
• working jointly on global promotion and hosted buyer recruitment; and strengthening the integration of global MICE resources with the Chinese market.