Cebu Pacific invests 4.4 million AED on high-tech airline services

Launching new customer service innovations for the holiday season, Cebu Pacific (CEB) has invested over AED 4.4 million per year over the next five years by implementing customer-facing Information and Communication Technology (ICT) solutions. These solutions are set to improve airport operations and make online booking services more convenient for passengers.
Cebu’s new service called Max Airport is a digital platform that allows the airline’s Philippine airport personnel to remotely check-in passengers, assign seats, facilitate payment for baggage and other ancillary services, and even print boarding passes. The MAX Airport suite, which is installed on iPads, is now being used by CEB ground staff at the NAIA Terminals 3 and 4, in time for the expected surge of passengers during the yuletide season.