Category Archives: NTO (National Tourist Offices)

For the first time, VisitBritain aims to promote the luxury horse racing itineraries to horse racing enthusiasts in the region and inspire them to book these experiences. Their recent ‘I Travel For…’ digital marketing campaign uses short-films and story-telling to market unexplored destinations in Britain, alongside its globally renowned landmarks and attractions. For centuries, horse racing has been linked with the English monarchy. It is called the sport of kings because of its strong association with royalty and nobility. The history of England is the history of horse racing, from its humble beginnings to today’s Royal family’s continuing passion and patronage of the sport. A day at the races is an opportunity to experience English history and tradition at its best.

Nour Aridi, Country Manager, Visit Indonesia Tourist Office along with the Ministry of Tourism, Indonesia hosted a brand new campaign to the travel fraternity in Dubai with an interesting presentation. Indonesia, with over 17,000 islands, has some of the best tourist spots in the world. This year, they are on a new venture to promote these picturesque destinations especially to the many travellers in the UAE. It was an exclusive event which discussed and showcased new areas of tourism as well as the infrastructure that will be developed alongside the same. The partners had an opportunity to meet the tourism board officials to discuss further about ways to promote their destination.

‘Visit UAE’, the Ministry of Economy’s recent roadshow in India across three major cities featured the participation of tourism departments and authorities from the Emirates, other local government entities concerned with the tourism sector and a group of tourism institutions and companies, including aviation, major attractions, hotels and tour and travel agencies in the country. The roadshow initially took place in Bangalore, then moved to Ahmedabad and concluded in Mumbai. H.E. Mohammed Khamis Al Mheiri, Advisor to the Minister of Economy for Tourism Affairs, shared that the MOE’s efforts fall in line with the goal of UAE Vision 2021 to position the UAE among the best sustainable tourism destinations in the world. Al Mheiri added that India is one of the UAE’s leading strategic economic partners and the second largest trading partner in 2016. The country also represents a vital tourist market—highlighted by the large number of recorded Indian visitors and tourists that come to visit various UAE emirates and tourist attractions. Visitors from India represent 10 per cent of the total number of visitors recorded in 2016. The figures consolidate the position of the Indian market as an important destination of tourism promotion and cooperation with the UAE.

An introduction conference ‘Beautiful China Amazing Ningxia’ held at JW Marriott Marquise in Dubai was organised by Tourism Development Commission of Ningxia Hui Autonomous Region and prepared by China Travel Service of Ningxia, representatives from Dubai Tourism Bureau, Chinese and foreign travel agencies along with news media attended the event. Qiu Weining, Senior Executive, International Operation Department, Dubai Tourism Bureau began the conference with a welcome speech. “Dubai creates as world travel destination at all times and welcomes other tourism bureaus from all over the world to promote themselves with inclusive attitude. Ningxia is a very beautiful place and worth to pay visit”, he said. Hu Ling, Vice President, Chia Association of Travel Services, Chairman of Ningxia Travel Agency Association, then delivered a speech. She said, “Ningxia with its abundant scenic spots and traditional Hui folk culture, is one of the world’s 46 best places to visit, according to The New York Times.”

Al Zorah, a leisure destination in the UAE, expands its portfolio of sporting activities to offer water sports experiences. The destination will host several motorised and non-motorised sports including jet-skiing, wake boarding, flyboarding, kayaking, paddle boating, water skiing, kite-boarding and much more. Catering to all age groups and levels of ability, the new additions promises visitors an action-packed experience at Al Zorah. With friendly, safety-conscious instructors and equipment available on the peninsula, guests can take it at their own speed and wait for winds that suit them. Imad Dana, Chief Executive Officer, Al Zorah Development Company, said, “The introduction of the leisure and recreational activities at Al Zorah further reinforces our objective to offer a distinctive tourist and lifestyle destination. Water sport enthusiasts and families looking for an exciting vacation can escape the bustle of city life at Al Zorah.” The destination will soon host special events like Stand-Up Paddle Boating Championships, Best Underwater Photo Competition and Jet-skiing Acrobatic Displays.

Czech tourism authority in collaboration with VFS Global commenced a roadshow in Kuwait and UAE to showcase various tourist attractions and products to trade, tourism and business partners in the Middle East. The roadshow campaign was titled ‘Czech Republic – Land of Stories’. UAE is the number one tourism source market for the Czech Republic in the Middle East, followed by Saudi Arabia. H.E. Alexandr Sporýš, Ambassador of the Czech Republic to the United Arab Emirates, together with Monika Palatková, Managing Director of the Czech Tourist Authority interacted with the media at the event held in Dubai. “I’m pleased that Czech Tourism regularly promotes the Czech Republic as a tourism destination in the UAE and in other countries in the Middle East market. VFS Global is a reliable partner in the visa area and I am convinced that the partnership of Czech Tourism with this company will lead to a further increase of interest about the Czech Republic”, commented H.E. Alexandr Sporýš, Ambassador of the Czech Republic to the United Arab Emirates.

H.E. Shaikh Khaled bin Humood Al Khalifa, Chief Executive Officer of Bahrain Tourism and Exhibitions Authority (BTEA), received a delegation from the Sharjah Chamber of Commerce & Industry. The delegation included Second Deputy Chairman Walid Abdulrahman Bukhatir, Honorary Treasurer Ziad Mahmoud Al Hajji and Board Member Mohamed Ali Al Hazami. During the meeting, H.E Shaikh Khaled bin Humood Al Khalifa stressed on the importance of strengthening cooperation and reinforcing bilateral relations between both countries across all fields, especially the tourism sector. He also mentioned the BTEA’s readiness to strengthen relations with the United Arab Emirates and work towards achieving their joint goals. The delegation expressed their gratitude for the warm welcome and affirmed their readiness to enhance the joint cooperation between the two countries in the tourism field and to further explore bilateral initiatives.

The adventure tourism product portfolio of Ras Al Khaimah, now established as one of the fastest growing tourism destinations in the Middle East, is shaping up as a millennials’ magnet. Addressing a panel debate in London on the travel patterns of affluent millennials, Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA), said the emirate was hitting the mark with the much sought-after segment. “Ras Al Khaimah has what it takes when it comes to ticking millennial boxes,” said Mattar. “They want authenticity and the emirate has it in spades; they want meaningful, off-the-radar experiences and the ability to connect with culture, which again we excel in; and they have a desire to soak up natural sights, which is a key pillar of our offering.” Mattar revealed millennials are now a prime target for the emirate, which boasts of an ancient heritage and myriad landscapes from desert to stunning coastline, and the rocky crags of the Hajar mountains with its natural springs and the UAE’s highest peak Jebel Jais, now ranked as the emirate’s number one attraction.

The Sharjah Investment and Development Authority (Shurooq), an environmental tourism developer in the Middle East, will announce exclusive updates regarding its business management and project expansion during World Travel Market London 2017 to be held from November 6-8. Shurooq will reveal its latest property management appointments, updates on its project phases and partnerships with new tour operators. Figures released by the Sharjah Commerce and Tourism Development Authority in August showed that the emirate’s hospitality sector is currently worth AED 372 million (USD 101 million) per annum, following an increase in revenue of 7.8 per cent in the first six months of 2017 compared to the same period last year. Ahmad Obaid Al Qaseer, COO of Shurooq, said, “It’s an exciting time for Shurooq as we begin new partnerships and complete new phases across our portfolio. The level of tourism investment that Sharjah is attracting continues to grow at a phenomenal rate. World Travel Market London is an ideal opportunity for us to share our news with all those involved in the hospitality industry as well as fellow developers and foreign investors.”

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) undertook efforts to enhance the emirate’s position as the ‘cruise hub of the region’. Dubai Tourism exhibited at Seatrade Europe, held in Hamburg last month, under the Cruise Arabia banner, brought together the tourism authorities of Dubai, Abu Dhabi and Bahrain with the goal of promoting the region as a whole.  Dubai Tourism’s latest promotional drive was aimed at attracting more cruise tourists, specifically from Europe and India. The Dubai delegation at Seatrade Europe was headed by Jamal Humaid Al Falasi, Director of Dubai Cruise Tourism, and joined by several other relevant Dubai government entities and private sector stakeholders. Commenting on Dubai Tourism’s latest cruise activities, Jamal Humaid Al Falasi said, “Our participation at Seatrade Europe came at a time when cruise lines traditionally hold their discussions with destinations and service providers to plan for the subsequent seasons. We are pleased to have participated in the event under the Cruise Arabia banner, as it underlines the members’ commitment to further develop cruise tourism business in the region.”