Category Archives: NTO (National Tourist Offices)

German National Tourist Board (GNTB) has confirmed the resumption of international tourism with the country opening to global travellers under existing visa regulations, including those from across the GCC, from 25 June 2021. “Opening our borders to international visitors ahead of the summer travel period is vital for the domestic tourism ecosystem and we anticipate Germany being recognised as a go to travel destination this year,” said Yamina Sofo, Director of Sales and Marketing of the German National Tourist Office Gulf Countries. “During the past few months, we have been working closely with our travel partners across the region to ensure Germany remains top of mind once borders reopen.” To ensure tourism remains safe for all, visitors are required to register at www.einreiseanmeldung.de to gain entry, which includes uploading proof of vaccination against COVID-19 in digital or paper form (e.g. WHO vaccination booklet) with a vaccine approved by the European Medicines Agency (EMA). This must also be printed and carried as proof. Vaccines approved include Pfizer-BioNTech, Moderna, AstraZeneca and Johnson & Johnson. A period of at least 14 days must have elapsed since receiving the last vaccine dose. For full entry requirements, visitors are advised to refer to www.bmi.bund.de. Those travelling from countries with variant concerns are unable to transit through Germany to another European country. Travellers must check with the individual German federal state they plan to visit as all have different rules to follow prior to arrival. “Germany has a wealth of summer activities for international travellers, from spa and wellness breaks, and nature trails through forests, to city-based culinary experiences and cultural explorations across multiple regions,” Sofo added.

Sojern announced an extension of their partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to drive further traveller demand into the Emirate using its Co-Op Marketing Programme. Following a successful pilot of the joint marketing programme, which has reached more than 3 million people so far, Abu Dhabi hotels have been able to increase direct bookings through a highly targeted, digital display and social media advertising campaign. The hospitality industry has been heavily impacted by the pandemic but DCT Abu Dhabi has worked closely with the UAE government to launch a series of stimulus initiatives to support the recovery of the tourism industry. “We were looking for ways to support the hospitality industry and navigate the economic challenges presented by the pandemic, and the partnership with Sojern helps us do just that, by supporting hotels in Abu Dhabi to drive direct bookings and improve room profitability,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “DCT Abu Dhabi is committed to collaborative efforts between the private and public sectors within the local tourism industry to continuously support and drive tourism growth to the capital. Our efforts are aligned with the overall strategic objectives and vision — to support the evolution of Abu Dhabi into a world-class destination, while also reinforcing the capital’s position as a forward-thinking tourism destination.” Sojern’s Co-Op Marketing Programme is designed to help Destination Marketing Organisations (DMOs) and their partners increase the effectiveness of their marketing initiatives through collaboration, and drive revenue for the travel industry, at scale. “Hotels in Abu Dhabi were looking to improve their direct booking volumes and reduce commission from …

Qatar National Tourism Council (QNTC) has appointed Deveekaa Nijhawan to lead the International PR and Communications team, to assist in marketing the destination in key markets as part of the country’s strategy to become a world-leading tourism destination. Deveekaa’s remit covers key markets including India, United Kingdom, Germany, Australia and United Arab Emirates with a focus on engaging and penetrating travel trade and consumer media. Deveekaa is a senior PR professional with over 10 years’ experience in PR & Communications in the hospitality sector. Deveekaa said: “I am very excited to join QNTC and embrace this new challenge. I am looking forward to developing and implementing a holistic integrated PR and Communications strategy to position Qatar as a popular tourist destination, while promoting the country’s rich cultural heritage and diverse offerings.” As part of the national strategy, Qatar National Vision 2030, QNTC is on a journey to welcome six million visitors a year by 2030, by improving and expanding the country’s tourism proposition with visitor experience at its core. Deveekaa will support the international marketing strategy, while Qatar continues to grow and improve tourism assets, enhance the end-to-end customer experience and invest in service excellence across every touchpoint. Deveekaa will execute QNTC’s tailored global communications campaigns, with a focus in key markets. Chief Operating Officer of Qatar National Tourism Council, Berthold Trenkel, said: “We are thrilled to welcome Deveekaa to the team. She will play a pivotal role in delivering our ambitious tourism development strategy. Her extensive PR and Communications experience and knowledge of global markets will help us engage with travellers as we prepare to welcome tourists back to Qatar.”  

VFS Global has announced that a Memorandum of Understanding (MoU) has been signed with the Jazan Chamber of Commerce and Industry in Jazan, Kingdom of Saudi Arabia (KSA) to provide end-to-end visa and passport concierge services. Moving forward, the Chamber’s members will benefit from the availability of these services on its premises, providing ease, convenience and ensuring they do not have to visit a Visa Application Centre. Ahmad M. Abo Hadi, Chairman of Jazan Chamber of Commerce and Industry, Mohammed Shahid Alam, Consul General of India in Jeddah inaugurated the office on 8 June 2021 in the presence of Mr Sumanth Kapoor, Regional Head – KSA, Bahrain and Oman, VFS Global. During the inauguration ceremony, Ahmad M. Abo Hadi, Chairman of Jazan Chamber of Commerce and Industry said, “We are happy that we can rely on VFS Global to ensure our members receive safe and secure passport and visa services they need all within the premises.” “The opening of VFS Global concierge at Jazan Chamber of Commerce is a momentous step and would go a long way in delivering fast and efficient consular services at the doorsteps of our India nationals especially during the period of pandemic. “said Mohammed Shahid Alam, Consul General of India. “This announcement represents our latest contribution towards the Kingdom’s sustainability agenda, and the presence of VFS Global’s concierge service in the Jazan Chamber will enable its members to further concentrate their efforts towards economic and social development contributions. We are delighted to be working alongside the Chambers and look forward to assisting its members with the services we provide,” added Sumanth Kapoor, Regional Head – KSA & Bahrain, VFS Global.

Ireland has announced the adoption of the EU’s new Digital Covid Certificate. This will enable more seamless travel for tourists and will be extended to vaccinated visitors from outside of the EU, including the GCC countries, and will allow certain travellers to visit the island. Ireland will begin the scheme on 19 July, meaning that travellers with the approved vaccinations will then be able to visit Ireland without the need for a test or quarantining. Tourism Ireland and the tourism industry have been actively planning for the restart of international travel. The organisation is now ready to roll out a significant promotional kick-start campaign to entice and welcome back international visitors. The tourism industry has been preparing to ensure visitors will have a great holiday on the island of Ireland in 2021. The health and safety of all visitors will be a priority, but the island is sure to still bring a very warm Irish welcome and a great holiday experience. Approved vaccinations which will be accepted for travel to Ireland includes; •             2 doses of Pfizer-BioNtech Vaccine (regarded as fully vaccinated after 7 days since second dose) •             2 doses of Moderna Vaccine (regarded as fully vaccinated after 14 days since second dose) •             2 doses of Oxford-AstraZeneca Vaccine (regarded as fully vaccinated after 15 days since second dose) •             1 dose of Johnson & Johnson/Janssen Vaccine (regarded as fully vaccinated after 14 days since second dose)  Travellers from the GCC will be able to travel to Ireland provided they have received the full course of any one of these approved vaccinations. These rules apply to Ireland only and excludes Northern Ireland which will be subject to the UK …

Dubai office of the Korea Tourism Organization (KTO) recently hosted its’ first medical familiarization trip to South Korea in recent months. Invitations were extended to some of the key players in medical tourism industry like Omeir Travel, AlRostamani Travel, AlTayer Travel, Orient and SATA to visit the country from 23rd May until 28th May 2021. It was a special trip for the travel trade delegation as special visas were issued and two-week quarantine waived. South Korea’s health system has been one of the best in Asia with quality health care and state of art facilities. UAE and South Korea has signed an MOU with patient treatment abroad. Therefore, this trip was meant to showcase the up-to-date health facilities, wellness resorts, advanced treatment for spinal problems and to provide a comprehensive understanding of Korea’s excellence in medical programs and infrastructure. Hyunsun Hong, Regional Director said, “Korea is becoming a popular destination for medical tourists from all over the world and an emerging global medical leader, thanks to its skilled medical practitioners with extensive clinical experience, cutting-edge technology, competitive pricing, rapid and efficient diagnostics and, state-of-the-art IT-based medical infrastructure.” During the FAM trip, the agents had visited several hospitals and wellness centers, beauty clinics, met with experts, tried out numerous services offered to medical tourists and in addition spend some quality time exploring shopping, tourist attractions, cruises and dining at halal and international restaurants. The result of this trip was an improved understanding of the range and quality of medical and wellness services accessible to visitors that will encourage them to promote the destination. “Every necessity of a GCC traveler is met in this country, starting from world-class medical care to endless …

RAKTDA announces a strategic partnership with national carrier Ukraine International Airlines (UIA) that will activate direct commercial flights from Ukraine to the Emirate from 25 June 2021. The move will see Ras Al Khaimah welcome twice weekly flights from capital city Kyiv to Ras Al Khaimah International Airport, opening up the Emirate to another key international market – the largest all-European country – as travel restrictions continue to ease. With flight frequency set to increase in the near future, UIA will be the first airline from Ukraine to fly into Ras Al Khaimah and the latest in a series of strategic aviation partnerships established by RAKTDA to drive growth into a dynamic and developing destination. Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, commented, “Ukraine has emerged as a growing market for Ras Al Khaimah, with our partnership with Ukraine International Airlines demonstrating our resolve to restart tourism by re-energising our aviation collaborations.  Our relationship with UIA is a particularly special one as it is not only the second commercial airline to fly into our Emirate but it also marks the first airline from Ukraine and its national carrier. It marks a key step in the recovery of international tourism and aligns with our wider strategy to investigate new routes across core, secondary and emerging markets and to diversify our portfolio with both charter and commercial flights.” “We invite our Ukrainian visitors to experience the authentic Arabian hospitality of our Emirate, in addition to the wealth of unique attractions – from beach and adventure to culture, retail to nature – that offer the ideal international getaway appealing in one way or another to each and every …

Dubai Sustainable Tourism (DST) part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)  to further Dubai’s position as one of the world’s leading sustainable tourism destinations, launches ‘Get into the Green Scene’. The initiative is aimed at Dubai residents and visitors to raise awareness of the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday life. The launch of the ‘Get into the Green Scene’ initiative includes a sustainability calendar, featuring a series of environmental days throughout the year and ways in which people can engage within the theme of that calendar day. Included are simple, but fun, eco-conscious actions that promote the city’s natural spaces and hidden gems, as well as spotlights advocacy organisations, partner and stakeholders that are working towards a more sustainable planet. This initiative is just one example of DST bringing together public and private entities to further strengthen the city’s positioning as a forward-thinking, world class destination for sustainable tourism. Moreover, it is also aligned with the recent announcement from HH Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE on the “Year of the 50th” campaign, where sustainability is one of four strategic pillars that will advance the country, support wellbeing and livelihood as well as proactive development and opportunities. DST is well-placed to drive these objectives forward successfully through its strong partnership network across the city. Yousuf Lootah, Vice Chairman of Dubai Sustainable Tourism, commented on the launch of the initiative, “We are very proud to launch the ‘Get into the Green Scene’, which promotes the ease in which visitors and residents can embrace sustainability-minded behaviours. It also highlights the breadth of work that is being …

German National Tourist Board’s (GNTB) has launched its latest campaign, German.Local.Culture., on the back of a successful Arabian Travel Market (ATM 2021) participation which stimulated strong interest from GCC travel representatives. As one of Germany’s top three source markets, which registered more than 1.6 million overnight stays in 2019, the GCC is a key focus for the tourism board, who led a delegation of six tourism partners during the first live travel exhibition in Dubai this week. “The relationship between the GCC and Germany remains extremely strong, and with the announcement earlier about changes to quarantine regulations, we are optimistic for a swift traveller recovery from the region,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB. “The new campaign, German.Local.Culture., will not only showcase the very best that Germany and our regions has to offer, but will further showcase the destination as a must visit.” “The German.Local.Culture. campaign addresses the increased longing of travellers for authenticity and traditions and gives insights into German customs from handicrafts to local and regionally typical dishes,” Petra Hedorfer, Chairwoman of the Executive Board of the GNTB, said. Commenting on the success of ATM, Robert Lekel, Marketing Manager at Munich Tourism, said: “It was great being at ATM this year, we are able to be visible and show future and returning customers, and travellers, that we are waiting for them and hopeful for flights again. We felt the positive spirit between everyone, we are very happy to connect once again.” His thoughts were echoed by Cornelia Stahr, Head of Global Marketing at Baden-Baden Tourism, who added: “I am very happy the Arabian Travel Market could …

German National Tourist Board (GNTB) is participating at Arabian Travel Market (ATM) this week, which is taking place at the Dubai World Trade Centre (DWTC), the first international travel trade event to take place in-person since the outbreak. The GNTB wanted to raise awareness of what Germany and in particular Berlin, has to offer city, nature and culture enthusiasts living in the GCC countries, by showcasing the exciting facets and flair of Germany such as customs, crafts, local food and drink, culture and architecture, and the varied countryside and nature on the doorstep of many German cities. Speaking at the press conference at Arabian Travel Market in Dubai, said Yamina Sofo, Director Sales & Marketing, German National Tourist Office Gulf Countries (GNTO) said, “With the success of the national vaccination programmes in the GCC countries, particularly in the UAE where more than 11.5 million doses have been administered so far (over 70% of the UAE population have received vaccines and 40% are fully vaccinated), we remain optimistic that the pre-crisis level of incoming travel from the UAE to Germany can be regained by end of 2022. “It gives us immense pleasure to be here, at ATM, to showcase our unique German culture to not only GCC travellers but outbound tourists across the Middle East. We hope to encourage demand for city and nature holidays coupled with sustainable tourism, which draws attention to the many different ways of discovering Destination Germany with its wide range of traditions and attractions,” Sofo added. Commenting on Berlin’s readiness for the return of inbound tourism, Burkhard Kieker, CEO, visitBerlin, said, “Like no other city, Berlin is poised for yet another new start in 2021 – …