Category Archives: NTO (National Tourist Offices)

As part of the #IAmTourism strategy, Oman Tourism Development Company (OMRAN Group) has announced the launch of the ‘GIFTed’ initiative. This initiative is dedicated to qualifying and empowering individuals with disabilities to work within the tourism sector.‘GIFTed’ stands as the premier initiative focused on supporting individuals with disabilities in the tourism industry, fostering their abilities, and creating pathways to acquire practical skills and explore diverse employment opportunities. The initiative strives to achieve several main objectives, including raising awareness of the capabilities of individuals with disabilities in the tourism sector, enabling participants through specialised training for the labour market, and promoting social integration by emphasising the vital role individuals with disabilities play in the community. The launch event was hosted at Naseem dusitD2 Resort, Al Jabal Al Akhdar, under the patronage of Her Highness Sayyida Hujaija bint Jaifar Al Said and attended by key figures from OMRAN Group and the Al Wafa Centre for the Rehabilitation of Persons with Disabilities in Al Jabal Al Akhdar. On the occasion of the launch, Hilal bin Masoud Al Jadidi, Chief Human Capital Officer at OMRAN Group, stated: “The ‘GIFTed’ initiative is a key component of our #IAmTourism strategy, serving as a roadmap towards empowering national talent to succeed in this opportunity-rich sector. The initiative embodies our deep belief in enhancing professional avenues for people with disabilities due to the talents and capabilities they possess. We aim to utilise the outcomes of this initiative as a model for application across our assets and future projects.” Jagdeep Thakral, General Manager of Naseem dusitD2 Resort Al Jabal Al Akhdar, remarked: “We are proud that our resort is the launching point for this significant initiative. Throughout the six-month …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Le Cordon Bleu to open the first-ever Le Cordon Bleu Institute in the UAE on the emirate’s Saadiyat Island. Launching in the first quarter of 2025, Le Cordon Bleu Abu Dhabi is set to elevate the epicurean scene in the region and position Abu Dhabi as a centre for culinary talent, innovation, and development. Situated in the heart of Aldar Properties’ The Grove, the state-of-the-art Saadiyat Island campus will attract local and international students aspiring to refine their skills and broaden their horizons within one of the world’s most revered institutions. Notably, Le Cordon Bleu Abu Dhabi will be developing Le Cordon Bleu specialisations in two pioneering fields – maritime sustainability and food security. His Excellency Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “At DCT Abu Dhabi, we pursue excellence across all our activities by collaborating with world-leading organisations and top talent. This collaboration with the globally renowned Le Cordon Bleu will enable us to redefine culinary education in the region, nurturing creative talent while shaping the future of food to advance the emirate’s status as a hub of diverse gastronomic experiences.” The announcement comes following the launch earlier this year of the AED 360 million Abu Dhabi Culinary Investment Fund, which will introduce leading brands to the UAE capital over five years and accelerate Abu Dhabi’s development as a rapidly growing gastronomical hub. André J. Cointreau, President of Le Cordon Bleu, commented: “Founded in 1895 in Paris, Le Cordon Bleu is recognised worldwide for its excellence in education, with programmes ranging from diploma level up to Bachelor’s, Master’s …

Wego  announced a new collaboration aimed at promoting Morocco as a premier travel destination. This partnership combines Wego’s innovative travel technology with the rich cultural heritage and diverse offerings of Morocco, creating an unparalleled experience for global travelers. Wego, a pioneer in the online travel space, connects millions of users to a vast array of travel options, making trip planning seamless and enjoyable. The partnership with Moroccan National Tourist Office signifies a shared commitment to enhancing the visibility of Morocco on the global stage and driving tourism growth for the country. This partnership will showcase the beauty, history, and unique attractions of Morocco to MENA travelers. With its stunning landscapes, vibrant cities, and warm hospitality, Morocco is poised to become a must-visit destination for travelers seeking diverse experiences. Mamoun Hmedan, Chief Business Officer of Wego, expressed excitement about the partnership, stating, “At Wego, we are dedicated to inspiring and facilitating travel experiences. Our collaboration with Moroccan National Tourist Office is a testament to our commitment to promoting exceptional destinations. Morocco’s rich cultural tapestry, historical landmarks, and diverse landscapes align perfectly with what our users seek. We are thrilled to bring the magic of Morocco to the fingertips of travelers around the world.” The partnership aims to leverage Wego’s extensive reach, data-driven insights, and user-friendly platform to elevate Morocco’s visibility and attract a broader audience of travelers. Through joint marketing initiatives, curated content, and exclusive promotions, the collaboration seeks to position Morocco as a top destination for adventure, culture, and relaxation. As part of the partnership, Wego will feature dedicated sections on its platform highlighting Morocco’s key attractions, travel tips, and exclusive offers. Users will have access to comprehensive travel information, …

NEOM unveiled an exclusive tourism escape Siranna a sustainable regional development evolving in northwest Saudi Arabia. This ultra-luxurious destination will be home to a 65-key hotel and 35 exclusive residences. Siranna is a space where elegant and innovative living meet to facilitate a lifestyle without compromise, situated on the Gulf of Aqaba coastline. The destination offers uninterrupted views of the Red Sea, with its tiered design offering diverse views and perspectives. Emerging from the rugged coastal terrain, the hexagonal pillars are distinctive, yet complementary to the surrounding mountains and flora. Arriving via waterborne transportation to the secluded bay, guests will journey through the natural rock formations before reaching the enchanting entrance of the property. With a focus on fostering original thinking and relaxation, Siranna will offer visitors and residents the opportunity to escape the noise and disruptions of everyday life and surround themselves with like-minded people in an effortlessly chic setting. A signature beach club, spas, and state-of-the-art wellness facilities will be on offer for visitors to unwind. Those seeking a connection with the landscape during their stay will enjoy the winding discovery trails via foot or horseback to explore where the sea, mountain, and wadi meet. Sophisticated dining and entertainment options will also satisfy a wide range of tastes and interests among guests. The guiding principle underpinning the development is to ensure minimal intervention in nature, where thoughtful and deliberate techniques will be used to preserve the surrounding landscape. The architecture will pay homage to the heritage of the local area and seamlessly blend into the adjoining mountain and wadi. Siranna is another example of NEOM’s uncompromising efforts to create spaces in nature that support sustainable future living and …

The Ajman Department of Tourism Development showcased the emirate’s unique attractions, its natural features and tourist potential at a strategic roadshow across key destinations in the Gulf Cooperation Council (GCC) to promote and market tourism in the Emirate of Ajman. The roadshow itinerary included visits to Oman that started on December 4 and continued to Al Riyadh, KSA on December 5-6, and Jeddah, KSA on December 7. The initiative aimed to tap into new tourist markets, attract more visitors and tourists, facilitate the exchange of experiences and expertise, and establish valuable partnerships with companies and travel agencies through meetings and the signing of Memorandums of Understanding (MoUs). On this occasion, His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development said: “This tour underscores our dedication to showcasing the unique cultural and natural treasures that define the Emirate of Ajman. As we embarked on this strategic journey, our goal was not only to introduce potential visitors and partners to the distinctive offerings of Ajman but also to forge meaningful collaborations with industry operators. We believe that by engaging with key markets in Oman, and Saudi Arabia, we can tap into new tourist segments, attract a diverse range of visitors, and strengthen our position as a leading tourism destination in the region.” The GCC market has been a pivotal contributor to Ajman’s tourism sector, witnessing consistent growth year over year. The influx of visitors from Gulf Cooperation Council countries saw a significant uptick of 12% from the third quarter of 2022 to the start of 2023, marking a notable increase compared to the preceding year. KSA, holding the position of the 9th top source market for Ajman, …

A special event was held in Riyadh highlighting Berlin’s offerings in medical travel, showcasing a dedicated Arabic website catering to GCC travellers and providing information on accommodation and medical facilities. The Arabic site can be viewed at berlin-health-excellence.com/ar. It was held under the esteemed patronage of the Embassy of the Federal Republic of Germany in Riyadh, the German National Tourist Office (GNTO) and visitBerlin last night hosted a special event in Riyadh’s Diplomatic Quarter. The gathering aimed to showcase the allure of Berlin and highlight Germany’s tourism offerings for 2024. The exclusive event served as a platform to spotlight Berlin’s rich history, vibrant culture, enchanting Christmas markets, and diverse culinary scene, positioning it as a premier destination for global tourism and conventions. In addition to this, recognising the popularity of football in the region, Berlin also promoted the highly anticipated European Championship, which will be held in 2024 across 10 German cities, including Berlin where the final game will be played. Another major date in 2024 is the 35th anniversary of the fall of the Berlin Wall with numerous events taking place in November next year to showcase the city of freedom Berlin. Additionally, Berlin also emphasised its commitment to welcoming guests from diverse backgrounds, offering Muslim-friendly accommodations and sharing information on where to find halal cuisine. The city’s family-friendly environment – featuring children’s museums and zoos – presents an ideal destination for families. Moreover, with its abundant lakes, rivers, and parks, Berlin offers an idyllic retreat for relaxation and rejuvenation. Yamina Sofo, Director of Marketing & Sales Office – Gulf Countries at the GNTO, said: “Germany stands as an embodiment of cultural magnificence and this exclusive event in Riyadh …

Almosafer announced the signing of a strategic partnership with Talemia to provide and implement field trips ( by planes, buses) for school students in the Kingdom providing enjoyable and culturally enriching experiences. The collaboration builds on the mutual commitment of the two entities to nurture a profound understanding of Saudi Arabia’s rich natural and cultural heritage of Saudi Arabia among students. Under the three-year agreement, Discover Saudi, Almosafer’s destination management company, will be responsible for meticulously curating and expertly managing cultural field trips  that offer immersive cultural experiences for students from elementary to high school. The core objective is to offer a deep understanding of the cultural richness and achievements of the Kingdom through specially curated hands-on learning opportunities for public education. Commenting on the newly signed agreement, Fahad Mohammed Alobailan, Chief Tourism Officer at Almosafer, said: “We are excited to support “Talemia” and the Ministry of Education in taking education beyond the confines of classrooms and textbooks as we believe that every student should have the opportunity to explore, learn, and be inspired by their own heritage and culture. The partnership with Talemia allows us to perfectly blend culture with education and draws on the expertise of Discover Saudi in fostering a deep appreciation of our Kingdom’s heritage to create lifelong learners in the Kingdom with a passion for culture and history.” The trips, organized by Discover Saudi in collaboration with Talemia, will meet the requirements of the student activities specified by the Ministry of Education departments in the Kingdom. Students will embark on journeys to various cities, where these trips will bridge the knowledge derived from textbook knowledge with real-world experiences, and enable the students to explore and …

Dubai in its commitment to sustainable tourism announced the launch of the Dubai Reef project, one of the world’s largest marine reef developments, marking a pioneering step in the journey towards ecological preservation. In line with the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, the Dubai Reef project will be led by the Dubai Department of Economy and Tourism (DET) and founding partner, the Regulatory Committee on Fishing of Living Aquatic Resources in Dubai, in cooperation with Dubai Chambers, the Ports, Customs and Free Zone Corporation (PCFC), and Nakheel. The project is part of the city’s efforts to increase fish stocks, support sustainable fishing and contribute to boosting food security. Dubai Reef project will also play a vital role in reducing carbon emissions and increasing marine biodiversity. As the city continually strives to achieve the objectives outlined in the Dubai Economic Agenda, D33, to strengthen Dubai’s profile as a leading sustainable city, the landmark project is set to further consolidate the emirate’s position as one of the top three global cities. HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum highlighted that preserving the environment, safeguarding wildlife and promoting biodiversity stand as core priorities for the UAE, aligned with the strategic initiative to achieve climate neutrality by 2050. His Highness also emphasised that safeguarding the continuity and quality of human life requires a concerted and intensified commitment to launching high-impact projects and championing the adoption of best practices that ensure environmental safety and sustainability for generations to come. “Dubai recognises the critical importance of the environment and is fully committed to its preservation …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted its inaugural Emirati Hospitality Ambassadors Forum, a new platform that empowers and connects UAE nationals working across the emirate’s tourism sector. The event saw the participation of DCT Abu Dhabi leadership and over 80 Emirati tourism professionals from across the sector, representing diverse roles such as tour guides, agents, marketers, and managers, among others. The annual forum was incepted to highlight the pivotal role Emiratis play in delivering authentic experiences for visitors, and to facilitate networking and the exchange of invaluable insights about Abu Dhabi’s rapidly growing tourism and hospitality sector. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “As we continue to grow and elevate Abu Dhabi’s tourism landscape, we must ensure our community of Emirati tourism and hospitality ambassadors are given the tools and resources needed to deliver authentic and unforgettable experiences for all. The Emirati Hospitality Ambassadors Forum will amplify the voices of our Emirati talent, while leveraging their unique perspectives to steer and evolve Abu Dhabi’s hospitality industry.” The Emirati Hospitality Ambassadors Forum aligns with DCT Abu Dhabi’s mission to cultivate a dynamic, diverse and inclusive tourism sector, one that celebrates the rich heritage and warm hospitality that defines Emirati culture.  

Bahrain is set to become the first Middle Eastern nation to host the 9th UNWTO’s World Forum on Gastronomy scheduled to unfold in 2024. This historic event underscores Bahrain’s rich heritage, diverse culture, and its burgeoning tourism industry, positioning the kingdom as a global epicenter for gastronomy tourism. The news was unveiled on the sidelines of the 8th World Forum on Gastronomy Tourism, held in the picturesque city of San Sebastian, Spain. The announcement not only marks a significant milestone for Bahrain but also showcases the nation’s commitment to fostering international collaboration in the realm of gastronomy and tourism. Bahrain, with its captivating blend of tradition and modernity, is poised to leverage the World Forum on Gastronomy Tourism in 2024 as a catalyst for promoting responsible agricultural practices. The event aims to highlight the importance of nurturing local communities while preserving Bahrain’s rich heritage and traditions. Scheduled to take place at Exhibition World Bahrain in Sakhir, the forum promises a diverse array of engaging activities.   One of the highlights of the forum will be visits to local producers, providing participants with a firsthand experience of Bahrain’s vibrant culinary landscape. Attendees will have the opportunity to engage in culinary classes, immersing themselves in the kingdom’s gourmet excellence rooted in its historical legacy. This unique combination of cultural immersion and gastronomic exploration is anticipated to make the 9th UNWTO’s World Forum on Gastronomy in Bahrain an unforgettable experience for participants from around the globe.   The year 2024 is poised to be a transformative period for Bahrain’s tourism sector, and the hosting of the World Forum on Gastronomy Tourism plays a crucial role in the kingdom’s primary vision. The forum is …