Category Archives: Govt

Following the success of the Sharjah Summer Campaign last year, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the details of the first edition of the Sharjah Summer Festival. Set to kick-start on July 11, 2018, the festival will further boost SCTDA’s ongoing efforts to strengthen the tourism sector as part of the government’s bid to attract 10 million visitors to the emirate’s shores by 2021. Organised by SCTDA in cooperation with entities from the government and private sector, the festival will run a series of entertainment and cultural activities to promote local tourism and highlight the emirate’s cultural and tourist attractions and diversified recreational facilities during the summer season. In addition, the festival seeks to attract residents and visitors through its creative marketing campaigns and various promotions to boost Sharjah’s world-class status as one of the great destinations for family holidays. H E Khalid Jasim Al Midfa, Chairman, SCTDA said, “The festival will promote Sharjah’s tourism, cultural and amusing events, revitalise several tourism campaigns; and diversify its leisure activities to attract international visitors. It is also part of our strategy to underline our attractions to the GCC market which remains one of our largest source markets.” According to Midfa, the event is going to play a major role in transforming Sharjah into an important center of culture, heritage and arts in the region.

Dubai’s annual citywide summer celebration, Dubai Summer Surprises (DSS) is set to return to the city from June 22-August 4, 2018, offering a six-week extravaganza of sales, retail experiences and events. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 21st edition of the popular summer event will feature a line-up of spectacular sales, retail experiences, chances to win and weekly performances to keep the family entertained this summer. Ahmed Al Khaja, CEO, DFRE said, “Dubai Summer Surprises is one of the most popular events on Dubai tourism’s retail calendar, and we are excited to announce this year’s dates. Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.  We encourage residents to stick around for the summer and experience the full line-up of not-to-be-missed surprises we have in-store!” The highlights of this year’s DSS include a mega Opening Day 12 Hour Sale, a daily Deal of the Day (DOTD) offer, weekly Weekend Destination surprises and the Final Weekend Sale.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has signed a Memorandum of Understanding (MoU) with Fliggy, the online travel service platform of Alibaba Group. Aimed to boost the number of Chinese tourists visiting Dubai, the MoU was signed by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Jerry Hu, VP, Fliggy and Alibaba Group, as part of a broader long-term alliance discussion at the Alibaba headquarters in Hangzhou in China. The MoU entails among other aspects, collaboration between the partners to deliver an enhanced travel experience for Chinese visitors to the emirate by providing easy access to Dubai’s travel products and information, initiating a payment scheme, etc. In addition, Dubai Tourism would continuously maintain and update the ‘Dubai Destination Mall’ page on Fliggy, providing a comprehensive overview of the city’s tourism proposition to the broad customer base that Fliggy delivers. As a major online travel platform in China, Fliggy is a strategic travel partner for Dubai Tourism within China, allowing Dubai’s entire travel and tourism ecosystem to set up and operate their own ‘shop’ on the Fliggy virtual marketplace. Additionally, being extremely popular amongst the younger generation of Chinese tourists, Fliggy is an even more relevant partner for Dubai as there is a clear priority to build a strong base within this segment as potential visitors to the city.

Bahrain Tourism and Exhibitions Authority (BTEA) hosted the 19th edition of ‘Forum Des Pionniers’, held from May 12-16 at the Bahrain International Exhibition and Convention Centre. H.E. Zayed bin Rashid Al Zayani, Minister of Industry, Commerce and Tourism; H.E. Shaikh Khaled bin Humood Al Khalifa, Chief Executive Officer, BTEA and H.E. Cécile Longé, Ambassador of France to the Kingdom of Bahrain presided over the event. During the course of the event, 127 tourism professionals including travel agents, airline and hotel representatives participated in various workshops. Meetings were also held to discuss issues specifically related to the field of travel in France, particularly around the theme of ‘Management of Intelligences’. In addition, the forum opens up new opportunities for regional and global businesses to enhance experience sharing, seek investment opportunities and boost cooperation. “Forum Des Pionniers is a great opportunity to promote the Kingdom’s tourism potential by establishing business relationships with French travel agents, tour operators and tourism organizations with an aim to increase the number of international visitors coming into Bahrain,” said Al Zayani. Further commenting on the event, Al Khalifa said, “Hosting the 19th edition of the forum comes in line with the BTEA’s long term strategy to further develop the Kingdom’s tourism sector and strengthen its position on a regional and international level under the slogan of ‘Ours.Yours.’, which contributes towards the Kingdom’s economy and the 2030 Economic Vision.”  

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), in partnership with Abu Dhabi Sports Council (ADSC) and key golf stakeholders, recently concluded the first Abu Dhabi Golf Tourism Week event, held at key hotels and attractions across Abu Dhabi and Al Ain. The five-day event welcomed current and prospective golf tour operators supported by significant media coverage from 15 countries across Europe and Asia to the UAE capital to showcase Abu Dhabi as a destination of distinction and outline its unique offerings, in particular the Championship Golf. Abu Dhabi is very proud to have four unique yet complementary Championship golf courses to offer; Abu Dhabi Golf Club hosts the European Tour every January, Al Ain Equestrian, Shooting & Golf Club is home to the Faldo Series, Saadiyat Beach Golf Club is designed by the famous Gary Player and is the host venue to the Ladies European Tour, whilst Yas Links has been ranked No. 46 in the world by Golf Digest USA. Mubarak Al Nuaimi, Director, Promotion & Overseas Offices Department – DCT Abu Dhabi, said, “We are delighted to have organised Abu Dhabi Golf Tourism Week in partnership with Abu Dhabi Sports Council and other stakeholders. Through these events, we aim to strengthen and promote the capital as a premier golfing destination and educate tour operators across the globe about Abu Dhabi’s luxurious golf courses.”

The Abu Dhabi National Exhibitions Company (ADNEC) has always been keen to support several national institutions and constantly aiming to drive the development of various economic and social sectors for the benefit of the country and its citizens. This is reflected in enhancing the emirate’s position globally and making it an ideal destination for hosting international conferences, exhibitions and events. “The decision to refund Value Added Tax (VAT) by institutions working in the exhibitions and conferences sector will significantly enhance the competitiveness of the industry and increase the capacity to attract niche global events, exhibitions and conferences. It will trim costs incurred by organisers and international associations while also enabling local associations to submit more bids for hosting major international conferences and congresses and enhancing the support of partnerships with the public and private sectors,” Humaid Matar Al Dhaheri, Group CEO, ADNEC. “The UAE, with its open, vibrant economy, world-class infrastructure and technological prowess, is at the forefront of shaping the business tourism sector at the regional and international levels. I am pleased to invite all public and private sector firms, partners, event organisers and specialised associations, to make optimum use of such initiatives that will consolidate their presence in the UAE by strengthening the existing exhibitions and conferences portfolio and attracting and conducting new events,” Dhaheri said.

 In an effort to increase arrivals of tourists from the Asian and Middle East markets, Zimbabwe Minister of Tourism and Hospitality Industry, Priscah Mupfumira has led a tourism delegation to Dubai to attend the Arabian Travel Market (ATM). During the show, the minister met with strategic decision makers including leading tour operators, airlines and other government officials. Tourist arrivals have increased from a mere 657 in 2003 to 3,148 in 2004 and only reached a peak in 2009 when 10,077 tourist arrivals were recorded. In 2017, the country recorded 7,537 arrivals, a 58% increase from 4,783 arrivals recorded in 2016.  Zimbabwe has generated a lot of interest as a tourist destination ever since the inauguration of the new President. One of the very first positive actions that were taken by the new government was to relook at all the legislation that had been constraining investment inflows into Zimbabwe. Now the new administration has put in place supportive measures that seek to rebuild confidence and increase Foreign Direct Investments (FDI) in order to revive the national economy. Zimbabwe is now ready for the Middle East market, where access from Dubai is through Emirates, Kenya Airways, Rwanda Air, South African Airways and Ethiopian Airways. The destination offers a wide range of luxury accommodation options for the Middle East market ranging from city hotels, lodges and tented camps across the country. The country has a variety of activities that suits different market segments from thoughtful to soft adventure for all ages.

In a first, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has organised a series of workshops, inviting hotels, tourism agencies and environmental organisations to review the progress of the Dubai Sustainable Tourism (DST) initiative. Its aim is to explore ways how sustainability standards can be further enhanced to support effective resource management across various hotel classifications, and to contribute effectively to raising professional awareness towards the environment, the economy, and the use of natural resources. These focus groups are a tangible demonstration of Dubai Tourism’s continuing commitment to work closely with its tourism and hospitality stakeholders to promote sustainable tourism and achieve the goals set out in the Tourism Vision 2020. Connecting 40 leading hotel operators, owners and representatives from hotel establishments, as well as environmental organisations, the event offered an interactive platform to discuss knowledge-sharing to discuss the feasibility and implementation of timelines for 19 new industry sustainability standards developed by DST. Yousuf Lootah, Executive Director, Tourism Development & Investments, Dubai Tourism, said, “Working in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a sustainable environmental destination, the credible and feasible sustainability standards and certification schemes are key tools in the transformation of our tourism industry, working in line with the city’s overall clean energy and sustainable development targets”.

In line with its efforts to promote Sharjah’s tourism and hospitality offerings among Kazakh tourists, the Sharjah Commerce and Tourism Development Authority (SCTDA) will lead a high-level delegation from the emirate of Sharjah at the Kazakhstan International Tourism and Travel Fair (KITF 2018). The event is scheduled to be held in the Kazakh city of Almaty from April 18 to 20 at the Almaty International Exhibition Centre. SCTDA’s participation will thus facilitate the achievement of Sharjah Tourism Vision 2021, which aims to attract 10 million visitors to the emirate by 2021. HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority, emphasised on the importance of the authority’s participation in the Kazakhstan International Tourism and Travel Fair, as it reflects the commitment of HH Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, to make the emirate the ideal family destination. He added that the participation coincides with the recent decision to exempt Kazakh tourists from pre-entry visa requirements to enter the UAE. Al Midfa commented, “SCTDA’s marketing plans are designed to meet the current and the future requirements of the emirate’s tourism and commercial sectors. Our participation in KITF 2018 highlights Sharjah’s unique tourist attractions that make it one of the best tourist destinations that cater to tourists seeking to explore heritage, science, culture and the arts.”

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an online Event Ticketing System, part of its Event Licensing System. This new system aims to streamline and facilitate event registration and licensing procedures, in addition to establishing a database for tracking tourism performance, growth trends and types of events, collating event information – including segments, speakers and activities – and providing indicators of rates of success and achievement of objectives. DCT held a series of specialised workshops for those interested in using the Event Ticketing System, including hotel establishments, event organisers, shopping centres and hall owners. The system includes events where tickets are sold after obtaining the initial approval from the system, in addition to providing an additional database for ticketed events. Nasser Al Reyami, Director – Regulatory and Licensing Department, DCT Abu Dhabi, said, “This system is a new starting point for the Event Licensing System, which is managed by DCT Abu Dhabi with the aim of providing solutions and infrastructure to support its activities and maintaining the steady growth of the emirate’s tourism sector. This step reflects our commitment to adopting an e-services system, consolidating Abu Dhabi’s leadership as a sustainable tourism destination and a global economic hub.”