Category Archives: Govt

The Maldives Marketing & Public Relations Corporation (MMPRC) invites you to connect with the Middle Eastern travel trade at the Arabian Travel Market (ATM) 2024, the leading global event for the inbound and outbound travel industry in the Middle East. Together with Visit Maldives, 250 partners representing 123 travel and tourism establishments are promoting the Maldives. The event is scheduled to be held from 06 -09 May 2024 at the Dubai World Trade Centre. The Maldives will be featured at a 517.5 sqm 4-side open double-decker stand, captivating visitors with a fully immersive experience. Breathtaking visuals showcasing the Maldives’ unique offerings will be on display, transporting the visitors to our island oasis. Adding to the ambiance, the stand will be further enhanced by a Maldivian sun feature that transforms throughout the day, reflecting the ever-changing colors of the Maldives’ magical atmosphere. ATM 2024 fosters industry collaboration and our stand will be a hub for engaging activities. The event provides a significant platform to engage in meetings with key travel trade representatives and explore destination presentations highlighting the Maldives’ unparalleled safety, luxury, and unique island formations. Additionally, media interviews will be conducted at the stand, and a captivating 360-video booth will whisk you away on a virtual Maldivian adventure. A cultural performance area will round out the experience, providing a taste of Maldivian traditions. The event also assists industry members in showcasing their products and experiences. Visit Maldives seeks to maintain a strong destination presence and collaboratively promote the Maldives as the Middle East’s leading travel haven. A separate ‘Maldives Media Press Event’ will also be held on the sidelines of ATM. The speakers for the event are Mr. Ibrahim Faisal, …

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, has approved the new Tourism Strategy 2030 for the emirate. The Strategy seeks to boost visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030 (overnight and same-day), with a 7% year-on-year growth. Moreover, it plans to significantly elevate the tourism and travel sector’s contribution to the UAE’s GDP, raising it from approximately AED 49 billion in 2023 to AED 90 billion annually by 2030. Spearheaded by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the ambitious blueprint signals a new era of expansion and strategic development in the travel and tourism sector. The Strategy will generate an estimated 178,000 new jobs by 2030 as the entire tourism infrastructure develops to meet this demand. It intends to almost double international overnight visitors from 3.8 million in 2023 approximately to 7.2 million in 2030, expand hotel room availability from 34,000 in 2023 to 52,000 by 2030, and further enhance the holiday home segment to diversify accommodation options. H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “The Tourism Strategy 2030 marks a pivotal moment in Abu Dhabi’s transformative journey, representing a vital lever in our ongoing evolution. Delivered alongside our key partners, the Strategy underscores our steadfast commitment to fostering sustainable growth and strategic development in the travel and tourism sector. Through carefully crafted initiatives that will unlock economic opportunities, amplify our distinctive culture and enhance the emirate’s value proposition, we are laying the foundation for a vibrant and prosperous future that transcends generations.” Fostering sustainable growth across four strategic pillars …

In an update to mark World Autism Awareness Day on 2 April, it has been announced that Dubai is on record pace towards becoming a Certified Autism Destination. Just over one year into the process, driven by Dubai Department of Economy and Tourism (DET), the city is firmly on track to becoming the first Certified Autism Destination™ in the Eastern Hemisphere. As part of the accreditation process, DET, in collaboration with the International Board of Credentialing and Continuing Education Standards (IBCCES), renowned leaders in autism and sensory training and certification, has initiated comprehensive autism and sensory awareness training for its tourist-facing workforce. Offered via ‘Dubai Way’, a world-class online training platform developed by Dubai College of Tourism (DCT), this training is tailored to enrich staff knowledge, deepen understanding, and refine communication strategies, all aimed at fostering a more inclusive and accommodating experience for People of Determination. In addition to its Autism and Sensory Awareness course, DCT offers Inclusive Service training on the Dubai Way platform which is a self-paced online programme that teaches applicants how best to cater and communicate with People of Determination. The programme is delivered through a series of experiential training sessions, including real-life stories, interactions and videos. In just over a year, the city has achieved the following milestones: ● More than 13,000 individuals have received autism and sensory awareness training via Dubai Way. ● More than 350 hotels commenced the training and certification process, ensuring comfortable and inclusive stays for guests with autism and sensory sensitivities. ● More than 30 locations have earned IBCCES certifications. The significant progress made so far in the accreditation process underscores Dubai’s unwavering dedication to inclusivity and accessibility for all …

The Ministry of Tourism has cautioned against responding to any website or email that impersonates the Ministry or the tourism ecosystem in advertising “fake” job opportunities. The Ministry denies any affiliation with these deceptive advertisements and reiterates that its official website and social media platforms serve as the sole authorized channels for legitimate job postings. The Ministry’s statement has confirmed reports of several malicious platforms falsely claiming to offer employment opportunities within the Saudi Tourism Ecosystem. These platforms exploit the Ministry’s reputable name and recognizable logo to illicitly obtain personal and banking information through suspicious messages. These messages often falsely claim to collect financial fees for medical examinations or request access to electronic links for additional information or form submissions. Applicants are urged to exclusively use the Ministry’s official websites and platforms to ensure they receive accurate and reliable information about advertised jobs, as well as to safeguard the confidentiality of their provided personal information. The Ministry of Tourism encourages individuals to immediately report any suspicious website claiming to represent it or disseminate unreliable job opportunities to the relevant authorities or communicate through official channels on social media. The statement emphasizes the paramount importance of individuals protecting themselves from fraudulent methods in all forms, underscoring the significance of safeguarding the security of banking and personal information by refraining from responding to messages from parties impersonating the Ministry’s name. Additionally, it stresses the necessity of verifying the source of incoming spam messages before clicking on any links to safeguard personal data and mitigate the risk of falling victim to fraud.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) made its inaugural appearance at the 30th International Travel & Hospitality Show (MITT) in Moscow. Marking the destination’s inaugural participation at the annual travel and hospitality event, the Abu Dhabi stand aimed to cultivate and strengthen ties within the Russian and CIS markets, while enhancing awareness and appreciation for its offerings across culture, heritage, entertainment, nature, hospitality and beyond. Winning the ‘Outstanding Debut Award’, the Abu Dhabi stand took centre stage in the main hall, with the DCT Abu Dhabi International Operations Department and a delegation of 10 stakeholders spotlighting the emirate’s wide array of attractions and offerings. Further to promoting, protecting and progressing the emirate’s rich cultural and historic heritage, DCT Abu Dhabi’s presence also catered to sun and beach enthusiasts through sophisticated relaxation and rejuvenating escapes. Abu Dhabi’s participation bolstered connections, fostered new business collaborations and explored avenues for joint marketing endeavours. The 10 participating stakeholders included Khalidiya Palace Rayhaan by Rotana, Saadiyat Rotana, Beach Rotana, Etihad Airways, Air Arabia Abu Dhabi, Rixos Hotels, Saadiyat Island & Yas Island, Fairmont Bab Al Bahr, Yas Plaza Hotels and Bab Al Qasr Abu Dhabi. Representatives from these stakeholders actively engaged with guests, supporting Abu Dhabi’s vision to share its immersive cultural and heritage experiences, relaxing beach retreats, gastronomic delights, premier shopping outlets, and unparalleled hospitality offerings.

Saudi Arabia has made unprecedented strides in its tourism sector, setting a remarkable milestone with total spending by inbound visitors reaching 135 billion riyals in 2023. Inbound visitors spending in 2023 reached 135 billion SAR, marking the Kingdom’s highest ever spending by inbound visitors with a growth of 42.8% compared to inbound visitors spending in 2022. Furthermore, data from SAMA showed that in 2023, the Kingdom achieved a surplus of 48 billion riyals in travel account, reflecting a growth rate of nearly 38% compared to the surplus recorded in 2022. The notable surge in spending by inbound visitors is part of the successive achievements in Saudi Arabia’s tourism sector. Particularly noteworthy is Saudi Arabia’s leadership position on the UN Tourism’s list of large tourist destinations, showcasing significant growth in the number of international visitors in 2023 compared to 2019. As highlighted in the UN Tourism Barometer report released in January 2024, the Kingdom witnessed a remarkable 56% increase in inbound visitors in 2023 compared to 2019. Furthermore, there was a noteworthy recovery of 156% in the number of inbound visitors in 2023 compared to 2019, indicating a robust resurgence in the Kingdom’s tourism industry. Furthermore, Saudi Arabia has garnered widespread international recognition from the UN Tourism and the World Travel and Tourism Council (WTTC) for surpassing 100 million inbound and domestic tourists in 2023. Both organizations have praised the significant efforts undertaken in the Kingdom’s tourism sector.

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council approved the Abu Dhabi Tourism Sector Strategy 2030, which aims to attract 39.3 million visitors, create 178,000 new jobs, and increase the sector’s contribution to non-oil GDP to AED90 billion annually by 2030 to further enhance Abu Dhabi’s position as one of the world’s fastest growing tourism destinations. His Highness praised the efforts of relevant entities in the tourism sector, which have resulted in an exceptional performance in 2023, including welcoming nearly 24 million visitors; a more than 30 per cent increase from 2022. In addition, the tourism industry significantly bolstered Abu Dhabi’s economy in 2023, contributing AED49 billion to GDP, a more than 22 per cent increase from 2022. The hotel sector alone contributed AED6.4 billion. This remarkable growth reflects the emirate’s rising profile in the global tourism sector and lays a solid foundation from which to achieve objectives of the Abu Dhabi Tourism Strategy 2030. The strategy reflects Abu Dhabi’s vision to transform the emirate’s social and economic landscape through sustainable development in line with the objectives of Abu Dhabi’s Economic Vision 2030. The strategy also aims to develop talent in the tourism sector and strengthen the sector’s role in supporting the emirate’s economic growth. The approved strategy will continue to support and encourage private sector investment in tourism development through a range of incentive initiatives and programmes, including facilitating and simplifying regulatory procedures. The strategy will also support sustainable tourism initiatives and drive innovation and technology integration to enhance tourism services and the development of unique attractions and experiences. These are among other strategy …

AlUla launched its first global campaign targeting travel trade and media partners in five major international cities -: Dubai, London, New York, Paris, Shanghai, and Mumbai, will kick start the “Forever Revitalising” campaign and tell a captivating story. The Forever Revitalising campaign encapsulates the essence of AlUla, presenting a refreshing and authentic perspective crafted to captivate travellers worldwide. With the ambition to be more than a traditional destination marketing campaign, the data-driven endeavour debuts across nine core global source markets in six languages, and will be integrated across multiple channels. Phillip Jones, Chief Tourism Officer at Royal Commission for AlUla (RCU), added, “In just a few years, AlUla has established itself as a destination on the global traveller’s wish list. However, Forever Revitalising marks the next chapter in this ever-evolving journey. Through this campaign, we can open up the dialogue even further on a global stage and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come, and we extend an open invitation for all to be part of this extraordinary journey.” Melanie de Souza, Executive Director, Destination Marketing at RCU, commented, “Forever Revitalising is not only about driving global awareness of a destination that till recently was relatively unknown to most travellers, but it is also about communicating the breadth and depth of the programmes and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.” “We hope that the film and creative assets do justice to a truly unique destination, capturing the essence of AlUla across our rich heritage, vibrant arts and culture, breath-taking natural beauty, thrilling adventures, and rejuvenating wellness experiences. This campaign …

Emirates has signed MoUs with Icelandair and travel technology and ticketing specialist GO7 to develop deeper commercial cooperation. The move comes as the airlines look to leverage each other’s networks, in addition to using modern tools for more efficient combined air and rail ticket connections. Both the MoUs will set the framework to establish potential codeshare cooperations across the networks of each respective airline in addition to expanding intermodal programmes offered by virtual interlines across the Emirates network. Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “We are pleased to deepen our partnerships with Icelandair and GO7. Their networks and intermodal capabilities complement our European presence, providing an array of connections for our customers to simplify their journeys. Together, we will open up new travel opportunities, and more choice for customers wishing to travel across Europe. We believe that these partnerships will bring real benefits to our customers and business, and we’re taking positive steps towards further strengthening our relationships in the future.” GO7 Emirates has partnered with travel technology and ticketing specialist GO7 to work on a holistic airline distribution approach, enabling Emirates to offer combined interline and rail tickets to worldwide destinations through Emirates’ direct and indirect channels, outside of the traditional booking ecosystem. Peer Winter, Chief Distribution Officer, GO7 said: We’re committed to providing airlines with innovative technology-led solutions that give them more control. We are delighted to sign this MoU with Emirates, building upon our successful history together. With Emirates already offering multimodal network connections through the GDS, including Rail & Fly via W2 by GO7, our new agreement takes it further. This partnership will provide a holistic approach to Airline Distribution for Emirates, …

NEOM’s Board of Directors unveiled Treyam, a premier 250-room luxury resort positioned where the spectacular desert landscape meets the sea. Boasting an audacious design with minimal land intervention, Treyam offers guests an elevated haven in which to unwind, re-energize and enjoy majestic natural surroundings. The resort is the latest addition to NEOM, the evolving regional development taking shape in northwest Saudi Arabia. Strategically located across the opening of one of the most beautiful, azure lagoons at the southern end of the Gulf of Aqaba, Treyam stands as a luxury gateway inviting guests to experiment with active lifestyles. Its striking bridge-like architecture connects the northern and southern shores, hosting a 250-room luxury resort. The innovative façade of the bridge creates a sunset-like illusion from a distance. Its upper and lower floors offer panoramic views of the tidal lagoon below and vast skies above, merging into the landscape whilst maintaining the natural integrity of the shoreline. The visual splendor of Treyam extends further, with a 450-meter-long rooftop infinity pool. From this elevated vantage point 36 meters above the sea, guests are treated to an awe-inspiring experience, seemingly floating, with a breathtaking panoramic view of the lagoon, the vibrant corals and the tranquil, uninterrupted waters extending to the horizon. Treyam is designed for adventure and endeavor. The resort boasts a variety of exhilarating pursuits, such as sailing, diving and other water sports, along a range of exciting land-based activities. Guests will also enjoy extensive technology-enhanced health and wellness offerings and fitness amenities, alongside luxury spa treatments accompanied by a selection of epicurean cuisines and fine dining options. Treyam’s fusion of futuristic architecture with the region’s natural beauty delivers an unparalleled visitor experience, just …