Category Archives: Govt

Dubai welcomed 8.36 million international overnight visitors in the first six months, January-June of 2019, posting a positive 3 per cent in tourism volume growth compared to the same period last year, according to the latest data released by Dubai’s Department of Tourism and Commerce Marketing. India once again led the pack, drawing the highest half year volumes with 997,000 visitors – particularly noteworthy given the severe air traffic and seat capacity challenges due to geopolitical volatilities. Dubai continued to drive booking interest from Indians on a mass scale largely due to high-impact delivery of segment and season-specific campaigns across the most accessible Tier-1 and Tier-2 cities. From focused ‘family’ or ‘couple’ oriented promotions to the Bollywood megastar Shah Rukh Khan-led global #BeMyGuest campaign, the Department’s investments yielded strong returns, with the latter alone surpassing all records, logging 160 million views in a few weeks. Additionally, at an audience penetration level, travel share of Indian families with children rose by a substantial 10 percentage points from 24 to 34 per cent, directly reflecting higher GDP impact due to party size and spend potential. With more than 30 in-market trade partnerships initiated in the first half of 2019 alone, Dubai Tourism’s confidence in, and commitment to, India is further emphasised by strategic annual collaborations launched with the biggest names in the travel ecosystem – such as Thomas Cook, Cox & Kings and SOTC, as well as OTAs like MakeMyTrip and Goibibo. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented, “Tourism is one of the cornerstones of Dubai’s diversified economic growth, and we measure success based on our ability to aggressively advance towards our goal to be the number one …

The Department of Culture and Tourism – Abu Dhabi  has announced that the much-anticipated opening of the Abu Dhabi Children’s Library and a new theatre at the Cultural Foundation, will take place on September 4, 2019. The launch of these two assets follows an extensive investment in rehabilitating the Cultural Foundation, as part of the development of the Al Hosn cultural site in downtown Abu Dhabi. Al Hosn cultural site is home to the Cultural Foundation, a cherished historical and cultural landmark which embodies Sheikh Zayed’s vision to nurture cultural consciousness and the identity of a modern nation. With the addition of the Children’s Library, the Foundation fosters its position and legacy as the UAE’s first and most accessible cultural centre dedicated to learning and creativity which encompasses a theatre, a library, and a visual arts centre. H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said, “Al Hosn is a key part of our mission to support the younger generations and engage them with the UAE’s rich national heritage and with all aspects of global culture, enhancing Abu Dhabi’s position as a cultural capital for the Middle East.” The Abu Dhabi Children’s Library is spread over three floors, with the 5,250 square metre facility divided into several age-appropriate, social spaces. Designed with inspiration from pop-up books in mind, the library boasts several three-dimensional learning and play spaces in which children can physically immerse themselves to become part of a story. Meanwhile, the Cultural Foundation’s renovated 900-seat theatre will showcase world-class contemporary, popular and home-grown performing arts, including music, dance, and theatre, in the heart of the city.  

The deadline for technology start-ups to enter this year’s international AED 100,000 Futurism Programme, a zero-equity accelerator initiative of Dubai’s Department of Tourism and Commerce Marketing, closes on July 31, 2019. The annual Futurism Programme aims to boost technology innovation within the tourism industry ecosystem and further position Dubai as a leading international technology hub for start-ups. Since it was launched earlier this month, the 3rd edition of the Futurism Programme, run in collaboration with leading professional services company, Accenture, has generated strong interest among start-ups around the world, resulting in high quality submissions to date. The 2019 Futurism Programme has the support of key industry partners and investors representing a broad spectrum of sectors, from travel to hospitality, and aviation to artificial intelligence, finance to technology and transportation. They include strategic partner, Seera Group, and industry partners Atlantis The Palm, Emaar Hospitality Group, the Emirates Group and Accor Hotels. Commenting on the latest edition of the Futurism Programme, His Excellency, Helal Saeed Almarri, Director General of Dubai Tourism, said, “Our Futurism Programme is inspired by the Dubai 10X initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to develop disruptive strategies and solutions that will propel Dubai 10 years in front of other world cities.” Abdullah Bin Nasser Aldawood, Chief Executive Officer, Seera Group, said, “We are honoured to partner with the international Futurism Programme by Dubai Tourism, which underlines the concerted efforts to drive technology innovation in the travel and tourism sector. Our region’s young, tech-savvy youth will be at the heart of this transformational initiative that will encourage start-ups to present innovative ideas to …

Ras Al Khaimah Tourism Development Authority (RAKTDA) will be hosting the inaugural World Travel & Tourism Council Middle East & North Africa Leaders Forum on October 2, 2019 bringing together key industry leaders to discuss the core issues facing the region’s travel & tourism sector. The forum will be organised for the first time in the region and held at Al Hamra International Exhibition & Conference Center, Ras Al Khaimah. Bringing together government agencies, industry associations, CEOs and senior leaders of the top travel and tourism companies, experts, and media from across the region, the WTTC Middle East & North Africa Leaders Forum will delve into contemporary issues facing the sector and discuss growth opportunities to advance the regional agenda. The one-day forum will engage 150-200 leaders in keynotes and panel discussions focusing on key themes, including; challenges and investment opportunities; job creation and skill development; climate and environment action; and digital disruption. Raki Phillips, CEO of RAKTDA said, “Tourism is one of Ras Al Khaimah’s most important economic sectors and is considered a key engine for continued GDP growth and job creation in the UAE. The opportunity to host this prestigious industry forum comes at a pivotal time as we aim to fuel a sustainable tourism-driven economic growth in Ras Al Khaimah, as guided by our current Destination Strategy 2019-2021.” Gloria Guevara, President & CEO, WTTC, said, “Through the Middle East & North Africa Leaders Forum, we will bring together the region’s top travel leaders to discuss the pressing issues of the day, including investment trends, visa facilitation and climate action.”  

Superstar rock group Red Hot Chili Peppers will make their debut in the UAE with a spectacular concert to celebrate Abu Dhabi Showdown Week, a seven-day series of events set to run alongside UFC 242. Organised by the Department of Culture and Tourism – Abu Dhabi, the inaugural Abu Dhabi Showdown Week will run from September 1-7, and feature city-wide events and activations including pool and beach parties, retail promotions and F&B deals at beach clubs, nightclubs, hotels and malls, with the famous Californian rockers providing an awesome highlight on September 4. Taking place at The Arena, a new indoor venue being constructed on Abu Dhabi’s Yas Island, the Chili Peppers’ concert will be followed on September 5 by another world-class concert, with the mystery act yet to be announced. The two concerts, along with the other city-wide activations and the main event on September 7, will reinforce Abu Dhabi’s growing status as an entertainment capital, strengthening the emirate’s standing as an internationally renowned leisure destination and a hub for major, globally significant events. “The Red Hot Chili Peppers’ concert elevates the entire Abu Dhabi Showdown Week proposition and ensures our week-long programme will appeal to as many fans as possible,” said Ali Hassan Al Shaiba, Acting Executive Director of Tourism and Marketing at DCT Abu Dhabi. UFC fans and the general public will also be able to experience the inner workings of the UFC during the week through numerous gym activations, open workouts, weigh-ins, autograph signings and meet-and-greet sessions with UFC stars while an activity-packed UFC Fan Experience Zone will be created next to The Arena on Yas Island.  

Dubai’s Department of Tourism and Commerce Marketing held a series of strategic meetings with UK-based tourism companies in London last week, sharing new destination insights including the diverse festivals sector and highlighting the emirate’s enduring commitment to its third largest source market, as part of efforts to further boost British tourist arrivals. The meetings in London are part of a series of similar discussions that Dubai Tourism plans to hold with stakeholders in other key international markets. Led by His Excellency Helal Saeed Almarri, Director-General of Dubai Tourism, the discussions enabled the Department to strengthen relationships with prominent trade partners to provide even greater visibility for the diversity of Dubai’s offerings across the travel and trade ecosystem in the UK. HE Almarri also provided insights into future growth plans and marketing initiatives to drive awareness and consideration around the city’s evolving product offerings for British travellers, as well as discussing ways in which Dubai Tourism could work even more closely with British stakeholders to promote the emirate to target audiences in the UK. The strategic meetings offered a clear indication of the UK’s continued prominence as one of the emirate’s top source markets and fit within the framework of regular industry engagements initiated by the Department to further enhance collaboration with stakeholders and partners in line with Dubai’s Tourism Vision 2022-2025. Commenting on the meetings, HE Helal Saeed Al Marri, said, “We remain committed to ensuring that our valued partners – both, locally and globally – are well aligned with the emirate’s tourism strategy and are empowered to collectively leverage diverse campaigns and concerted efforts to ensure Dubai remains a perennial favourite for British travellers.”

The Sharjah Commerce and Tourism Development Authority (SCTDA) aims to uplift women’s role in the travel and tourism sector with an initiative that combines tourism training and promotes equality through community initiatives. The dates for the training, as part of the women’s empowerment initiative, were announced in conjunction with NAMA Women Advancement Establishment during Women Economic Empowerment Global Summit (WEEGS) 2017, which was held in Sharjah. Through creating a learning programme that advocates for gender equality and women’s economic empowerment as per Goal #5 of the UN’s Sustainable Development Goals, SCTDA shall contribute to the UAE’s efforts towards driving women’s empowerment. The training of first and second batches of candidates will be held from July 7-11; and October 13-17, respectively. By equipping more women with the skills and knowledge needed to address the demands of the sector, the initiative will prepare them to take on challenging roles in tourism and the travel and hospitality industry. Furthermore, the programme is set to have a wider impact and social reach to resonate with the UN-Women Women’s Empowerment Principles (WEPs). H.E Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Our partnership with Women’s Economic Empowerment Global Summit, which serves as a catalyst for positive change, adds further value to our efforts in this direction.” As part of the initiative, SCTDA has set two main objectives including the promotion of education, training and professional development for women. To achieve this, the Authority has designed a customised women’s empowerment training programme to address the key learning needs identified for 40 Emirati women who are graduates. The promotion of equality through community initiatives and advocacy is also a focus area of the programme. The initiative offers …

Raki Phillips, an award-winning hospitality veteran, has been named as the new CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), with the authority saying that his appointment marks the commencement of a new phase of tourism development for the Emirate. Phillips, who has worked for some of the world’s most renowned global brands, including Ritz-Carlton Hotels, Fairmont Hotels & Resorts and Universal Studios Orlando and who was named one of the ‘Top 20 Most Powerful Hoteliers,’ will be responsible for delivering the authority’s recently announced Destination Strategy 2019-2021, which aims to attract 1.5 million visitors to the Emirate by 2021 and 3 million by 2025. Phillips takes over the reins from Haitham Mattar, whose four-year tenure as CEO of RAKTDA is credited with repositioning Ras Al Khaimah to become one of the fastest growing destinations in the world and exceeding the target of one million visitors in the first three years. His Highness Sheikh Saud bin Saqr Al Qasimi, Ruler of Ras Al Khaimah, thanked Mattar for his commitment to the role and for his efforts in positioning the Emirate as one of the world’s fastest-growing tourism destinations. RAKTDA’s first tourism strategy was launched in January 2016 and was responsible for accelerating visitor growth, increasing visitor satisfaction and raising the contribution of the tourist sector to the Emirate’s GDP. The strategy introduced new tourism demand generators, including the world’s longest zip line and the Middle East’s first via ferrata, both of which helped position Ras Al Khaimah as the region’s nature-based adventure hub. As the new CEO, Raki Phillips will supervise a number of key projects, with notable development projects on Jebel Jais including multiple zip lines, adventure park …

Building on the success of the first-ever UAE-hosted Chinese group wedding in March 2019, Hala China is collaborating with Shanghai Qianxilu Cultural Communication to bring more Chinese couples to Dubai this year and the year of Expo 2020. The themed tour, named Chinese Style, Chinese Red, Chinese Love Wedding Stepping into Expo 2020, will fly 2020 couples from across China out to Dubai for a similarly romantic knot-tying occasion at Meraas and Dubai Holding destinations. In addition, the two parties plan to jointly design Expo-themed tourist packages for 3,000 Chinese entrepreneurs, 3,000 Chinese families, and 3,000 Chinese children and teens coming to Dubai. Hala China celebrated its first anniversary with the signing of six collaboration agreements that will launch a host of unique activations in Dubai throughout 2019 and 2020. The first agreement seals the deal between Hala China and Shanghai Qianxilu Cultural Communication to jointly create Expo 2020-themed wedding and tourism packages. Next, Hala China is collaborating with the Miss Model of the World International Organisation to organise Dubai Fashion Days and the 32nd Miss Model of the World Grand Final Awarding Ceremony, also set to take place in Dubai. Further agreements with More Trip International Travel Service, Shanghai Qilin International Travel Service and ShenZhen JI-Tour International Travel Service aim to bring more Chinese tourists to Dubai. The sixth agreement was signed with Chengdu World Culture Communication and aims to strengthen the collaboration between Sichuan and Dubai in various sectors. Sheikh Majid Al Mualla, Chairman of the Board of Directors at Hala China, said, “The UAE-China relationship continues to develop apace. Today, more than ever, we share a bond that is multifaceted, always evolving, always open to new endeavours …

Dubai’s Department of Tourism and Commerce Marketing has concluded the regional #ThisisDubai social media campaign, hosted in collaboration with the world’s leading short-form mobile video application, TikTok. As part of the partnership, TikTok, which is available across 150 markets, created bespoke AR stickers with exclusive Dubai themed music inviting participants to capture striking aspects of the city. Calling on the platform’s expansive base of storytellers from across the GCC, the campaign received an overwhelming response of over 30 million video views on the campaign page and 9.8 thousand videos created, with posts showing users enjoying ‘only in Dubai’ experiences across the city, or destination videos with the campaign’s themed music, helping them to tell the story of Dubai. With the competition wrapped up, the two winning entries will be awarded an exclusive holiday package, with first prize winning a two-night stay at Kempinski Mall of the Emirates, and both first and second prize winning shopping vouchers from Mall of the Emirates and tickets to experience the incredible La Perle by Dragone show. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “In an age where shareable bite-sized content is the new social currency, Dubai Tourism makes it a priority to ensure we diversify our channels beyond traditional mediums to reach our target segment, using programming that is most appealing to them. Our partnership with TikTok is testament to the success of this approach, and through #ThisisDubai, we encouraged tourists from the region to share what makes the city unique to them by highlighting their favourite Dubai experiences.”