Category Archives: Govt

As part of Visit Qatar’s commitment to digital innovation and smart tourism, an official WhatsApp channel has been launched, offering an interactive and live platform that allows visitors and residents to view Qatar’s top tourist attractions, cultural events and major activities in real time. The new channel provides a seamless subscription experience that acts as a one-way communication tool, where selected updates are sent directly to users’ phones, ensuring that they receive reliable and personalized information tailored to their interests. Subscribers benefit from interactive media content, polls and instant alerts, reflecting Visit Qatar’s use of WhatsApp – one of the world’s most widely used social media platforms – as an innovative and accessible tool that supports its overall digital strategy. WhatsApp is available to international visitors wishing to plan their trip to Qatar, as well as residents looking for constant updates on the unique events, landmarks and experiences in the country. This initiative underscores Visit Qatar’s pioneering role in driving innovation to enhance tourism experiences.

Qatar’s tourism sector kicked off 2025 with strong momentum, welcoming more than 1.5 million international visitors from January to March, driven by an integrated tourism strategy that combines major events, strategic partnerships and diverse tourism experiences that meet the aspirations of different visitors. Visitors from the GCC (36 per cent), followed by visitors from Europe (28 per cent) and Asia and Oceania (20 per cent) led the way, reflecting Qatar’s growing position as an attractive tourist destination in regional and international markets. Visitor arrivals were distributed by air (51%), land (34%) and cruises (15%), highlighting the effectiveness of Qatar’s diverse reach strategy. Eid Al Fitr 2025 recorded the highest tourist arrivals during the festive period in the past three years, with 213,500 visitors arriving over an eight-day period, an increase of 26% compared to 2024, and visitors from the GCC constituting 49% of the total visitors, recording an annual increase of 18%, while hotel occupancy reached 77%, recording an annual growth of 10%. This growth was accompanied by strong performance across the hospitality sectors, with average hotel occupancy reaching 71% and 2.6 million hotel nights sold, reflecting a significant increase in demand driven by key events such as the Qatar Web Summit, Doha Jewellery & Watches and Qatar International Food Festival. H.E. Saad bin Ali Al Kharji, President of Qatar Tourism and Chairman of Visit Qatar, said: “The achievements of the first quarter of 2025 reflect the strength of our long-term strategic approach to developing the tourism sector. By deepening collaboration locally, regionally and internationally, we continue to diversify target markets, enhance visitor experiences, and cement Qatar’s position as a vibrant year-round tourism destination. We are delighted to welcome 1.5 …

The Dubai Department of Economy and Tourism (DET) signed a strategic Memorandum of Understanding (MoU) with Visa to facilitate further increases in international tourism inflows and elevate the visitor experience across the city. The MoU will harness Visa’s data-driven insights to optimise marketing campaigns, streamline tourism services, and deliver tailored promotions for visitors. The collaboration aligns with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global destination for business and tourism, and highlights the robust public-private partnerships that continue to drive the tourism sector’s exceptional growth, evidenced by a robust Q1 performance in 2025. Dubai welcomed 5.31 million international overnight visitors in the first three months of this year, up 3% on the same period last year. The MoU was signed at the Dubai stand at ATM by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC – Visa. Under the agreement, Visa will support DET’s strategic objectives by leveraging VisaNet – the world’s largest global payments network – to provide in-depth data-driven insights into visitor journeys, spending behaviours, customer preferences, seasonal trends and digital adoption. These analytics will empower DET to craft targeted marketing campaigns and customer-centric initiatives, ensuring seamless and enriching experiences for tourists. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET), said: “Visa has been a driving force behind Dubai’s vibrant tourism ecosystem, empowering travellers with seamless, secure, and innovative payment solutions at every step of their journey. This collaboration brings …

Sharjah Commerce and Tourism Development Authority (SCTDA) announced that Sharjah attracted approximately 1.6 million hotel guests in 2024, reflecting an 11% increase compared to 2023. This growth highlights the continuous development of the tourism sector in Sharjah. The announcement was made during a press conference held today with the participation of SCTDA alongside more than 25 government and private entities at the “Sharjah Pavilion” during Arabian Travel Market (ATM), which runs from April 28 to May 1 at Dubai World Trade Centre. The authority revealed key statistics for Sharjah’s tourism sector in 2024, noting that Russian guests ranked first with over 270,000 guests, representing an 18% increase compared to 2023. Indian guests came second with over 170,000 guests, marking a 6% rise compared to 2023. European guests saw a 16% increase compared to 2023, reaching over 100,000 guests, while Chinese guests surged to over 60,000 guests, an exceptional increase of 828% compared to 2023. Among Arab countries, Oman topped the list of hotel guests in Sharjah, accounting for 6% of total guests in 2024, followed by Saudi Arabia at 5%, Egypt at 4%, and Syria and Iraq at 3% each. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the latest developments from the authority, including the official launch of Sharjah’s new tourism brand campaign “Visit Sharjah.” The campaign focuses on showcasing Sharjah’s diverse tourist destinations, blending heritage, adventure, natural beauty, and modern experiences. It emphasizes the emirate’s ability to offer varied experiences catering to different types of travellers who are seeking adventure, tranquillity, family entertainment, or cultural immersion. The campaign also spotlights major events such as the Sharjah Light Festival and other annual highlights that create memorable moments …

Qatar Tourism and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) unveiled a strategic partnership designed to strengthen regional tourism ties through a new twin-centre holiday offering. This initiative enables travellers to seamlessly combine Doha and Abu Dhabi into a single, multi-city itinerary, making it easier than ever to explore both destinations in one trip. At the heart of this collaboration are Qatar Airways Holidays and Etihad Holidays operated by Capital Holidays, part of ADNEC group, who will jointly curate customised travel packages. Each will draw from a selection of hotels and experiences to design integrated itineraries that capture the essence of both destinations. These packages will be promoted to tour operators across key markets in Europe and North America. The initiative underscores a shared vision to broaden the region’s tourism offerings, tap into new source markets, and position the Gulf as a cohesive, world-class travel destination. By streamlining travel between Qatar and the UAE, the twin-centre packages provide visitors with a richer array of cultural, leisure, and hospitality experiences. This collaboration not only enhances international visibility for both Qatar and Abu Dhabi but also stimulates cross-border tourism and economic growth.

In the preliminary data shared by the Ministry of Tourism in Kingdom of Saudi Arabia highlighted that there has been a significant surge in the number of tour guide licenses issued across the Kingdom’s regions and cities in 2024. The data indicates that the total number of tour guide licenses reached 3,284, representing a substantial growth rate of 168% compared to the 1,221 licenses issued in 2023. SPA further shared that Makkah recorded the highest number of tour guide license holders nationwide, with 986 licenses, followed by Riyadh, with 665 licenses. Madinah secured the third position with 477 licenses, while Tabuk, Eastern Region, and Aseer accounted for 337, 319, and 252 licenses, respectively. This significant increase in tour guide licenses is a direct outcome of the Ministry of Tourism’s continuous efforts to develop and regulate the Kingdom’s tourism sector and to streamline the process for citizens to obtain tour guide credentials. This initiative aims to enhance the reception of both domestic and international tourists at various destinations throughout the Kingdom, aligning with the sector’s remarkable growth and the increasing influx of visitors.

His Excellency Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, highlighted the continued growth and robust performance of the UAE’s tourism sector. H.E. said: “Hotel revenues in the UAE reached approximately AED 45 billion in 2024, reflecting a 3% year-over-year growth. Hotel occupancy rates also climbed to 78% last year to rank among the highest both regionally and globally. This growth was supported by the opening of 16 new hotels across the seven emirates in 2024, taking the total number of hotels in the country to 1,251 by the end of the year. In addition, the number of hotel rooms also grew, reaching 216,966 by the end of 2024, up 3%. H.E. attributed this growth to the directives of the wise leadership and its forward-looking vision, which led to the development of sustainable policies, strategies, and initiatives that drive the sector’s progress. Tourism remains a key pillar in strengthening the competitiveness and resilience of the national economy, supporting the country’s transition toward an economy driven by knowledge and innovation. H.E. Bin Touq added: “The UAE continues to advance its national efforts to develop innovative tourism initiatives and projects, while strengthening collaboration with all relevant local and international tourism bodies. These efforts aim to elevate the UAE’s status as the best tourism identity globally by the next decade, offering world-class experiences that further enhance the country’s appeal to visitors from around the world. We are also focused on diversifying special interest tourism offerings, building the sector’s capacities, fostering the participation of Emirati talent, and driving greater investment across all areas of the tourism ecosystem.” H.E. noted: “The number of hotel guests across the UAE …

Etihad and Ethiopian have joined forces in a landmark Joint Venture (JV) that will transform connectivity between Africa, the Middle East, and Asia. As part of this collaboration, the airlines are launching new flights between Abu Dhabi and Addis Ababa, strengthening ties between the two regions. Ethiopian Airlines will commence services from Addis Ababa Bole International Airport (ADD) to Zayed International Airport (AUH) on 15 July, while Etihad Airways will introduce daily flights to Addis Ababa starting 1 October. Subject to regulatory approval, the Etihad – Ethiopian JV will enable both airlines to collaborate in developing and expanding routes between the UAE and Ethiopia, as well as enhancing connectivity across their respective networks. This partnership is designed to deliver greater value to passengers by strengthening links between Africa, the Middle East, and Asia, resulting in a more seamless and comprehensive combined network. Signed at Ethiopian Airlines’ headquarters in Addis Ababa, this strategic partnership also includes a codeshare arrangement, unlocking greater travel opportunities for passengers across both networks. Antonoaldo Neves, Chief Executive Officer of Etihad Airways said: “This Joint Venture is great news for customers of both airlines. The start of flights between the two great cities of Addis Ababa and Abu Dhabi connects our expanding networks, giving our customers seamless access to a growing list of destinations via our extensive hubs. It also paves the way for deeper discussions on working together across our respective regions on other cooperation, including frequent flyer programmes, training and cargo. “We are excited to extend a warm welcome to Ethiopian travelers visiting Abu Dhabi, where they can experience our renowned hospitality and immerse themselves in the rich culture of our city. From breathtaking beaches …

SPARK in partnership with EYouth and with support from Google.org, has launched the Maharat for Tourism E-Learning Hub in Egypt – a pioneering platform designed to equip 25,000 individuals across the MENA region with essential skills for the tourism industry. The launch event, held at the Triumph Plaza Hotel in Cairo, welcomed over 100 stakeholders, including representatives from Egypt’s Ministry of Tourism, industry leaders, and digital learning experts. The initiative aligns with Egypt’s national priorities to enhance workforce competitiveness and drive tourism sector growth. With the tourism sector rapidly evolving, Maharat for Tourism offers free, high-quality training tailored for both aspiring and experienced professionals. The platform provides interactive courses on digital skills, business management, and customer service, ensuring users stay competitive in a dynamic job market. By bridging the skills gap and building a digitally empowered workforce, this initiative directly contributes to Egypt’s economic resilience and job creation in one of its most vital industries. Egypt’s Ministry of Tourism is an active supporter of the platform, recognising its role in modernising workforce training and driving long-term industry sustainability. “We are proud to launch the Maharat for Tourism E-Learning Hub, which will provide thousands of individuals with the opportunity to develop essential skills for success in the tourism sector,” said Dina Almasaeid, SPARK’s Regional Programme Director “The support from Egypt’s Ministry of Tourism further emphasises the industry-wide commitment to fostering talent and innovation.” Join the Movement The Maharat for Tourism E-Learning Hub is now live and available in both English and Arabic, offering tourism professionals and job seekers the opportunity to advance their careers in the industry. To learn more and enroll in courses, visit: https://maharat.spark.ngo/.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have  launched the new Abu Dhabi Pass at ITB Berlin. The new Abu Dhabi Pass transforms the visitor experience into a fully digital journey, simplifying access to the emirate’s offerings. Etihad passengers will receive an email with a link to access the Abu Dhabi Pass through a dedicated website, with no additional cost or app download required. The free Abu Dhabi Pass unlocks a range of benefits for Etihad passengers and all visitors to the emirate. These include a tourist SIM card with 10GB data to stay connected, unlimited access to public buses, and 24-hour unlimited access to the hop-on-hop-off tourist bus network exploring key city attractions. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The launch of the new Abu Dhabi Pass reflects our commitment to enhancing the visitor experience by providing seamless access to the emirate’s diverse, world-class attractions, cultural landmarks, and entertainment offerings. Through this partnership, we aim to introduce Abu Dhabi as a top global destination to a wider audience, making it easier for our travel and tourism stakeholders to showcase the very best the emirate has to offer.” Aysha Al Kaabi, Vice President Commercial Enablement & Engagement at Etihad Airways, said: “Our collaboration with DCT Abu Dhabi makes experiencing the emirate’s attractions more appealing than ever. By combining transport, connectivity, and attraction discounts in one digital pass, we’re making it simpler for visitors to enjoy Abu Dhabi’s diverse experiences, from cultural discoveries to family entertainment.” The agreement builds on the success of Etihad’s stopover programme, which welcomed 85,000 international visitors in 2024, compared to 12,000 in 2023. …