Cape Town gets first Holiday Inn

IHG announced the signing of Holiday Inn Cape Town in partnership with Leisure Hotel Holding (Pty) Ltd. Currently operating as Strand Tower Hotel, the property is expected to be rebranded as Holiday Inn by later this year, marking the brand’s debut in the city. With 242 rooms, the hotel will serve all day dining with buffet-style meals and a selection of award-winning estate wines from the nearby Cape Winelands. Holiday Inn Cape Town is also equipped with a gym, sauna and steam room. For business groups and travellers, the hotel offers two large conference rooms and four break-away rooms that are ideal for training and discussion groups.
This signing is in line with IHG’s strategy to increase its brand’s visibility and franchise estate in South Africa. South Africa is becoming an increasingly popular destination for tourists from the Middle East, due to its favourable seasons and rich cultural experiences. According to recent research, the growth in visitors to South Africa from the Middle East represented a 36 per cent increase on the previous year.