Bvlgari to open in Dubai by Q4 17

The city’s first and only Bvlgari branded hotels is to open in the fourth quarter of the year followed by a select number of apartments and mansions shortly thereafter at the man-made Jumeirah Bay Island being built by Meraas. Having a hotel and residential element attached to it is now a proven business model, according to a senior official. “Financially this works out faster — with the super-long payback you have with the hotel, residential helps,” said Silvio Ursini, Executive Vice-President.
The six, seven-storey apartment buildings will be clustered around a marina. There will be 165 apartments and eight penthouses plus 15 mansions. Private sales of the residences have started, but the property prices have not been officially announced. The project will also encompass a 50-berth marina and a yacht club.
“In the 15 years since Bvlgari Hotels was created, we’ve only had three hotels — London, Milan and Bali,” said Ursini. “We have been extremely selective with the cities we want to be a part of. And we certainly didn’t want to be a brand associated with launching hundreds of properties. There will not be a second Bvlgari property in Dubai … nor do we have any plans for Abu Dhabi.”