Tourism Breaking News
A city for all seasons, Dubai offers its residents and visitors reasons and resources to stay mentally and physically active all year long. This summer is no different, and one can have a quintessential Dubai experience come rain or sunshine. The fourth in a series of interactive #DubaiDestinations summer guides, titled ‘Find Your Summer Hobby’, was issued by Brand Dubai, the creative arm of the Government of Dubai Media Office.
‘Find Your Summer Hobby’ provides a handy list of Dubai hotspots offering a range of activities that can push your physical and creative boundaries, including gyms, padel academies, surfing and diving centres, performing arts studios, photography schools, and cultural centres. Entertaining, engaging, and educating – there’s an exciting roster of Dubai summer hobbies to be pursued by children and adults, families and individuals, men and women, residents and tourists, businesspersons and sports enthusiasts.
The guide is part of the latest phase of the #DubaiDestinations campaign. It invites local and international audiences to enjoy an epic summer in Dubai, making it the best city to live in and visit. Running until the end of August, the campaign encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities that make the city a one-of-a-kind summer destination.
Shaima Al Suwaidi, Director of Brand Dubai, said: “The ‘Find Your Summer Hobby’ guide, our fourth interactive summer guide that is part of the latest #DubaiDestinations campaign, is designed to help residents and visitors creatively channel their passion into rewarding pastimes during the summer. The guide lists hotspots that residents and visitors seeking to enjoy a recreational break in Dubai can join during the summer to explore a new passion or get their adrenaline flowing. Brand Dubai is implementing the campaign with various stakeholders and the creative media community.”
The guide offers a long list of Dubai facilities providing summer-safe hobbies catering to every taste and mood. It lists some of Dubai’s world-class sports and physical fitness facilities that offer activities ranging from parkour to deep-diving, kite-surfing to kayaking, and cross-fit training to yoga. At the same time, the guide also lists studios and labs offering workshops in ceramics designing, cooking, performing arts, and needlework, among others.
The first #DubaiDestinations summer guide lists 115 indoor destinations for children, the second one features 40 exciting summer camps, and the third lists top-rated summer getaways, including hotels and theme parks. The audience can access the guides in English and Arabic on Brand Dubai’s digital platforms, including its website branddubai.ae and its Instagram account @branddubai.
The #DubaiDestinations campaign is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences. Key partners in the #DubaiDestinations campaign include the Department of Economy and Tourism in Dubai; Dubai Municipality; the Roads and Transport Authority; the Dubai Culture and Arts Authority; Dubai Sports Council; Dubai Ladies Club; Emaar; Dubai Holding; Nakheel Properties; Majid Al Futtaim Group; and Merex Investment Office.
