Tourism Breaking News
The Bahrain Tourism and Exhibitions Authority (BTEA) has launched its new wedding identity “Island Wedding”. The new identity aims to promote the Kingdom of Bahrain as a wedding destination making the Kingdom, the first country in the Gulf region, to launch a dedicated platform focused on showcasing its offerings to the international community.
Commenting on the launch, BTEA Advisor, Dr. Ali Follad: “The launch of the identity “Island Wedding” comes in line with the authority’s effort in promoting the Kingdom as a wedding destination aimed at attracting couples to host their wedding in the Kingdom. We have a robust hospitality sector that is appealing to many couples looking for a destination wedding.”
The identity was designed carefully by a group of international experts from the wedding sector in order to showcase the Kingdom’s main offering as a wedding destination. The main aim is to offer newlyweds a variety of options in terms of hosting unforgettable celebrations and spending their honeymoon at the best hotels and resorts in the Kingdom of Bahrain. The logo was inspired by an engagement ring and the lines on the diamond portrayed in the logo represent the services and products offered by the Kingdom. A dedicated website along with social media channels was also launched. The BTEA is taking part in Jewelry Arabic and their features 14 participants representing various five-star hotels and wedding planners in order to deliver exceptional and integrated experience for couples looking to host a wedding in Bahrain. Some of the participating wedding planners include Lala Bella, IQ Art, Jandal Group, and Leaves. As for the participating hotels are ART Rotana, Amwaj Islands, Gulf Hotel, Crown Plaza, Sofitel Bahrain, Ritz-Carlton Bahrain, Al Areen Palace, Sheraton Hotel, Movenpick Hotel, Diplomat Radisson, and Intercontinental Regency Hotel.
