Emirates launched a $15 million promotion campaign to inspire travel and highlight the airline’s extensive network of global destinations including its home and hub, Dubai. The campaign highlights seamlessly transitions between key destinations and Emirates’ onboard features. The campaign is backed by the iconic soundtrack ‘Don’t stop me now’ by British rock band Queen. Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, said: “Emirates and Dubai have always been inextricably linked. Each day, Emirates operates more than 500 flights that connect Dubai to the world, and the world through Dubai.  Since day one, Emirates has proudly and actively promoted our hub. Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors.” He added: “At Emirates we believe that people, regardless of their backgrounds, have a strong desire to travel and experience the world for themselves. They want to be inspired, to discover, and to have fun. That is why we chose to use the Queen soundtrack, and a creative approach that was uplifting and energetic, to remind people of the excitement of travel.” The campaign will run in key markets around the world starting from 15 October.  It was conceptualised and scripted in-house and shot by award winning director Vaughan Arnell. The “no-cuts” continuous camera transitions were supported by cutting-edge CGI (computer generated imagery) work from MPC in London, the studio responsible for the Oscar winning SFX (special effects) work for the Jungle Book.

Low cost carrier Jazeera Airways will begin operating to Hyderabad (India) from November 16, 2017, followed by Kochi, Mumbai and Ahmedabad by mid-December. Jazeera Airways will operate daily flights to Hyderabad departing 1840 hours arriving 0135 hours, making it possible to travel to India without wasting a working day. Schedules for other routes to the subcontinent will be announced shortly. Fares from Kuwait to Hyderabad start from KD 32 one way and are on sale now with a baggage allowance of 30 kg in economy class and 50 kg per passenger in business class. Travellers can book now via Jazeera’s revamped website – www.jazeeraairways.com, or through the dedicated app or from all travel agents. Jazeera has just launched its refurbished cabin interiors in both economy and business class on the first aircraft of its A320 fleet, together with a bold new livery and stylish new crew uniforms. The complete fleet will receive the cabin upgrades by the end of the year.

Dubai Airports welcomed the inaugural flight of Oman’s first budget carrier SalamAir at Dubai International’s Terminal 2. The new arrival was celebrated with a traditional water salute for the flight followed by a cake cutting ceremony at the terminal attended by representatives of the airline and the airport, as well as passengers.

Dubai’s growing business events offerings and increasing support for associations were key developments at IMEX America, the leading exhibition for incentive travel and events, held at the Sands Expo in Las Vegas, USA in October 10-12. Dubai Business Events (DBE), the city’s official convention bureau and a division of Dubai Corporation for Tourism and Commerce Marketing, once again had a strong presence at the show. DBE was joined by 10 co-exhibitors, including Emirates Airlines, Jumeirah Hotels, JW Marriott Marquis and Arabian Adventures, to showcase the city’s opportunities available for planners and organisers seeking to host small, medium or large-scale business events. DBE also highlighted the upcoming Dubai Association Conference, scheduled to take place in Dubai from December 11-12. Themed ‘Building a Community’, it is set to welcome association executives from around the world, in addition to government representatives, university faculties and students, as well as professionals seeking to develop associations.

Kempinski is set to come up with two openings along with additional projects in the United Arab Emirates, Oman, Saudi Arabia and Africa. Kempinski Hotel, Muscat is slated to open in Q1 2018 with 310 rooms amongst 40 suites and two presidential suites, each with a private swimming pool. Emerald Palace Kempinski Palm Jumeirah, Dubai is scheduled to open by Q2 2018. The palace hotel will feature 389 rooms and suites. Rooms start at a size of 67 square metres and are thus the largest rooms in this category on the Palm. “Our hotels in the Middle East and Africa feature some of the most iconic luxury properties in the Kempinski portfolio and our upcoming openings, including Emerald Palace Kempinski Palm Jumeirah Dubai Hotel and Kempinski Hotel Muscat, are sure to fulfill this brand promise,” said Henk Meyknecht, COO Middle East and Africa.

Leading Russian tour operator Natalie Tours held its 12th Annual Congress at Atlantis The Palm in Dubai. The event brought together over 200 CEOs and owners of Russian travel agencies with the best sales performance in UAE during the past year. The meet was hosted under the patronage of Gocha Buachidze, Consul General of Russian Federation in Dubai; Ahmed Khalifa Al Falasi, CEO of Support Services, Dubai Corporation for Tourism and Commerce Marketing; Vladimir Vorobiev – President, Natalie tours; among other dignitaries. The event awarded the best sellers, discussed further cooperation with top managers of retail companies, motivated its partners to promote the travel direction and increase sales of Natalie Tours’ services in the UAE. The top players of the Russian tourist market expressed confidence that the plans had every chance to be implemented. According to the tour operator, the major factor driving up the demand for UAE tours is the abolition of entry visas for Russian citizens that came into effect last February.

Dubai’s Department of Tourism and Commerce Marketing (DTCM) introduced its innovative Hospitality Sustainability Board Game to all hotels under the Jumeirah Group. Around 40 professionals from hotels under the Jumeirah Group and students of Emirates Academy of Hospitality Management participated in the event held on October 4. The Board Game is an important awareness tool of the Dubai Sustainable Tourism (DST) initiative launched by Dubai Tourism that aims to encourage hotels in the emirate to focus more on eco-friendly practices and efficiently manage their resources. More than 400 participants from over 150 establishments in Dubai played the game so far during events and roadshows organised by Dubai Tourism. The latest game was hosted by Peter Stubbs, Director of Compliance & HSE, Group & Corporate, Jumeirah Group while Solaiman Al Rifai, Senior Project Manager, Tourism Development and Investments, Dubai Tourism made a presentation on DST and explained the mechanics of the game. The Board Game was developed jointly with Emirates Wildlife Society-WWF, one of four key partners of DST initiative.

A special report by Chestertons MENA focussing on Airbnb highlighted the growth and popularity of the online platform with investors and holiday makers in Dubai since 2015. Revenues for properties listed on the online hospitality platform during August 2015 and August 2017 increased by 421% to top US$3.3million, with listings nearly tripling to 3,249, as released by a special market report by Chestertons MENA, a leading international property agency. Chestertons research has revealed, rather than competing with Dubai’s hospitality sector, the Airbnb concept is complementing the hotel offering within the emirate by providing an alternative travel experience, with average occupancy levels topping 57% during Dubai’s peak season. “In April 2016, a new Executive Resolution No. (1/2016) concerning the second edition of ‘Dubai Holiday Home Rental Regulations’ was introduced, resulting in the relaxation of the rules surrounding holiday home rentals. This has, in turn, increased the number of listings and created alternative accommodation options to achieve the emirate’s 2020 objectives,” said Ivana Gazivoda Vucinic, Head of Advisory and Research, Chestertons MENA.

InterContinental Hotels Group (IHG) signed a management agreement with Kingston Holdings International Limited to develop a new Holiday Inn & Suites at Dubai Business Bay set to open in 2021. The signing complements IHG’s hotel pipeline in the area and includes a Hotel Indigo, Crowne Plaza and an InterContinental Residences. Holiday Inn & Suites Dubai Business Bay will be centrally located in Dubai’s commercial and lifestyle hub and in close proximity to major attractions such as Burj Khalifa and Dubai Mall. With 350 rooms, the hotel will offer guests two restaurants and a ballroom as well as one floor of dedicated meeting rooms to cater to business travellers. Pascal Gauvin, Chief Operating Officer, India, Middle East and Africa, IHG said, “We are delighted to partner with Kingston Holdings International Limited to further expand our presence in Dubai, a city that continues to offer excellent growth opportunities for our hotels. Business Bay is the fastest growing district in Dubai and this agreement is in line with our strategy to grow the popular Holiday Inn brand in emerging epicentres.

Etihad Airways will launch flights to Azerbaijan’s capital Baku from March 2, 2018. The new route is being introduced to capitalise on the growing demand for flights between the United Arab Emirates and Azerbaijan. The service will be operated thrice a week using a 136-seat Airbus A320, configured with 16 seats in Business Class and 120 in Economy. Azerbaijan introduced a visa waiver programme for UAE nationals in November 2015 and expanded it to other GCC nations in early 2016. This prompted a surge in travel from across the GCC to the emerging tourist destination located at the crossroads of Europe and Asia, offering visitors access to vast areas of unspoiled nature and centuries-old culture. Baku, which sits on the Caspian Sea, is the country’s primary gateway and commercial centre. Peter Baumgartner, Chief Executive Officer, Etihad Airways, said, “The creation of the first ever air corridor linking the two capital cities demonstrates the importance of strengthening business, tourism and cultural ties between the UAE and Azerbaijan.