This weekend the GenZ across the region will be at the Dubai Esports and Games Festival (DEF), organised by Dubai Festivals and Retail Establishment (DFRE). Taking place on 24-25 June on the main stage in the Gaming Theatre in association with VOX Cinemas, this extraordinary tournament brings together top influencers from around the world, showcasing the exhilarating and entertaining world of esports. Play Beyond is not the average gaming competition; it is a clash of titans, where the best influencers will battle it out across multiple genres. Witness mind-blowing gameplay, awe-inspiring skills, and epic moments as these gaming legends go head-to-head for the coveted Play Beyond Trophy. The competition will feature both a Regional Team, composed of four influential gamers from the Middle East, and an International Team, consisting of four renowned influencers from different corners of the world. These gaming superstars have been battling it out across the globe while playing games including Fall Guys, Fortnite, Rocket League, FIFA 23, Overcooked, Street Fighter 6 and Call of Duty, and will come together for the final to engage in intense matches that will keep visitors on the edge of their seat. This two days tournament will be held on the main stage, and promises surprises, mid-game challenges, and stoppage time, ensuring a thrilling and unforgettable experience. On the International Team, the presence of MiniMinter (Instagram: @miniminter), a beloved influencer with a massive following, adds an extra layer of excitement to the event, and fans can look forward to a special Meet & Greet opportunity with him. Grant is also on board (Instagram: @granthinds), whose engaging content and expert analysis have captivated audiences worldwide. The pair will be joined by gaming …

His Excellency Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE), discussed leveraging festivals and events to increase visitation and reinforcing Dubai’s position as an international hub for leisure and business events and the MICE industry. He presented the diverse festivals and events sector in Dubai that are a part of the Retail Calendar including the iconic Dubai Shopping Festival and Dubai Food Festival, as well as the upcoming Dubai Summer Surprises, Eid in Dubai-Eid Al Adha celebrations, and the second edition of the Dubai Esports and Games festival, in addition to retail offers and promotions that residents and visitors can avail themselves of this summer in Dubai. The city is all set to come alive this summer with a thrilling line-up of events and activities as Dubai Summer Surprises (DSS) returns for its 26th edition. Presented by Dubai Festivals and Retail Establishment (DFRE), and running from 29 June to 3 September, residents and visitors alike can experience all that the city has to offer throughout the summer months. This edition of DSS showcases glorious gastronomy, enthralling entertainment, unmissable shopping deals and much more. And Dubai Summer Surprises also brings double reasons to celebrate, with a packed opening weekend celebrating Eid Al Adha in Dubai. Commenting on Dubai Summer Surprises 2023,H.E Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The summer season does not start until the launch of Dubai Summer Surprises. This year, our focus is on enhancing quality of life for residents – ensuring that families are able to experience a wealth of ways to stay entertained throughout the summer – and making sure that visitors can always experience something new …

As travellers begin flying for the summer holidays, Etihad Airways is prepared to welcome more than 4 million passengers at Abu Dhabi International Airport between 20 June and 30 September 2023 and advises guests to follow below tips. A high volume of travellers will be joining locally in Abu Dhabi, with the remainder connecting from across Etihad’s extensive network of 66 destinations, including new summer routes to Lisbon, Malaga and Mykonos which launched over the weekend. Etihad’s upgraded online check-in allows guests to complete passport and visa checks prior to reaching the airport. The Auto Doc Check feature ensures guests have met all relevant travel and visa requirements for a hassle-free airport experience. In addition, the airline’s self-service bag drop facility provides a quicker and more efficient check-in process, accommodating a greater number of guests and minimising queue times. Once checked-in online, the self-service facilities allow travellers to seamlessly retrieve their booking, print the bag-tag and process their bags in less than two minutes. Shaeb Al Najjar, General Manager Hub Operations, Etihad Airways, said “In addition to hosting guests as they fly into their summer holidays, we are also looking to welcome pilgrims, whether they are starting their journey from the UAE or connecting from other destinations across our extensive network. Thanks to Etihad’s award-winning cabin crew, family-friendly offerings, and cabin propositions, guests can expect the best possible travel experiences. By also embracing cutting-edge technologies, we can deliver a more seamless and personalised experience for our guests.” During peak times, Economy check-in for non-US flights opens four hours before departure and closes one hour before departure. Business and First check-in closes 45 minutes before departure. For US flights check-in closes …

With the commencement of the Hajj season and upcoming Eid Al Adha celebrations, Emirates is layering on additional flights to key regional destinations to meet significant travel demand during this special period. As the Kingdom of Saudi Arabia lifts all Hajj travel restrictions for the first time in three years, Emirates has deployed additional flights for pilgrims to embark on their journey to and from the Holy City of Makkah. Ten flights have been added to and from Jeddah. All flights will be operated on Boeing 777 aircraft dedicated for Hajj pilgrims until 7 July. The Hajj flights to Jeddah will run in parallel to Emirates’ existing schedule to the Kingdom and are open to travellers holding a valid Hajj visa and, if above the age of 12, have been vaccinated against COVID-19. Medina will also be served with daily flights during this time. This year, the Kingdom’s Ministry of Hajj and Umrah anticipates 2.6 million pilgrims, reaching pre-pandemic numbers and the additional flights aim to help seamlessly carry pilgrims. Emirates has already seen strong bookings for Hajj travel from Pakistan, India, Bangladesh, Indonesia, Thailand, Senegal, the Ivory Coast, Mauritius and South Africa. Gearing up for a busy travel period for Eid Al Adha, Emirates has deployed an additional 34 flights to popular destinations across the region. With an estimated 78,000 people from across the region expected to travel with Emirates during the Eid Al Adha six-day break, the additional flights will facilitate passengers traveling home to celebrate with their family and friends. For passengers traveling to the Levant, Emirates has added ten flights to Amman from 21 to 30 June, and ten additional flights to Beirut from 20 to …

SalamAir announces the introduction of new non-stop flights connecting Salalah and Bahrain during the much-anticipated Khareef season. Commencing July 5th, this strategic initiative aims to cater to the growing demand from travellers seeking a seamless travel experience between these two popular destinations. SalamAir’s CEO, Captain Mohamed Ahmed, said, “We are proud to announce the launch of a new non-stop flight route between Salalah and Bahrain during the Khareef season in response to His Majesty Sultan Haitham bin Tarik’s direction to the concerned authorities to provide direct subsidies on fuel prices at Salalah Airport, equivalent to fuel prices at Muscat International Airport.” Captain Mohamed Ahmed added, “The introduction of non-stop flights between Salalah and Bahrain supports the growing inbound tourism sector and contributes to the realization of Oman’s ambitious Vision 2040.”

Radisson Hotel Group announces the signing of Radisson Collection Resort, Marsa Alam Port Phoenice in Egypt. This signing debuts Radisson Hotel Group’s third brand in Egypt, Radisson Collection, and is a fantastic addition to the current portfolio, bringing the Group’s footprint in the country to eight hotels in operation and under development. It also reflects the transformation of the Group in the region. Radisson Collection is a unique collection of iconic properties, reflecting an authentic local influence, living design, and vibrant social scene. In the collection of exceptional hotels, no two are ever the same and each has a unique character authentic to its locality. The modern design blends elegance in form and function, making the hotels the ultimate destination for those who value a vibrant and luxurious lifestyle. Scheduled to open in early 2025, the resort will be situated in Port Phoenice on the Red Sea, a waterfront premier integrated resort community boasting luxury residents, golf estates, water activities, retail centers, hospitals, and schools and easily accessible from Marsa Alam International Airport (only 35 minutes’ drive away). The resort location makes it an excellent spot for a vacation, with venues for dining, entertainment, boutique shopping, cultural expedition, activities, and lively nightlife located all nearby. The newly built resort will comprise of 294 rooms, including 20 suites, all carefully curated with a mix of Mediterranean and Italian architecture. The resort will offer a lobby lounge, one all-day dining restaurant, one high-end specialty restaurant, as well as a stunning beach restaurant, and a beach bar with mesmerizing sea views. The resort will also offer a fitness center, diving center, a theatre, kids club, several pools, and direct access to the beach. …

Sojern announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than 10,000 travel marketers annually. Customers include hotels and resorts of all sizes, destinations, attractions and airlines. “Our customers needed to respond swiftly to the rapidly evolving digital marketing landscape, so during the pandemic, we expanded our automation and AI capabilities. It all begins with data, specifically the Sojern Traveler Ecosystem™, which powers our platform with billions of travel intent signals from thousands of travel brands in every corner of the globe,” said Kurt Weinsheimer, Chief Solutions Officer at Sojern. “While AI is making headlines now, we’ve been harnessing its capabilities for years and are excited to announce these new updates. We have competitors that are just now building AI functionality, and I can tell you firsthand that it takes several years to develop and refine the sophisticated AI models that power our platform. Our 15 years of experience and deep technological expertise gives us a significant advantage in delivering results with AI-powered audiences in the latest iteration of our Platform.” Sojern’s AI-powered audiences offer travel marketers a strategic advantage in optimizing their marketing investments. By leveraging AI technology, marketers can make informed decisions on resource allocation, effectively targeting the right customer segments for maximum return on investment and business impact. Through automated audience segmentation and optimization, brands engage with relevant audiences in real time, achieving greater precision, efficiency, and cost-effectiveness. In response to increasing demand for personalized experience, and 71% expressing their expectation of personalization from companies, Sojern’s data-driven approach enables brands to deliver highly tailored campaigns at scale …

With the summer travelling season coming up, Air Arabia presents multiple options to facilitate smooth travel for its passengers during the expected rush at departure airports, especially with the low-cost carrier offering access to various destinations for the Eid break and summer months with a plethora of added benefits. To avoid long queues at the airport, passengers can utilise the online check-in service which allows you to conveniently check-in from the comfort of your home or office. Customers are required to fill in their reservation number, name, flight date, and numbers 36 hours prior to departure time. Enjoy convenience and flexibility by dropping off luggage within 24 hours up until 8 hours prior to flight departure at one of Air Arabia’s six City Check-in facilities located in Sharjah, Ras Al Khaimah, Ajman and Al Ain. Travelers can also collect their boarding passes at the facility, allowing them the opportunity to proceed directly to their flight upon arrival at the airport. Holidaymakers are advised to ensure they arrive three hours before departure, providing them with ample time at the airport. Travellers also need to be at their designated gates 45 minutes before take-off.

Travelport and Royal Jordanian Airlines announced they have renewed the distribution and operator agreements to deepen their decades-long relationship. Under the agreements, Royal Jordanian Airline will continue to provide the widest range of products and ancillaries to Travelport-connected agencies worldwide, along with the highest level of service to its customers. Travelport will support the airline’s technological transformation by ensuring its robust product offering is delivered to agents through Travelport’s innovative, modern retailing platform, Travelport+. Furthermore, Royal Jordanian Airlines and Travelport have renewed the operator agreement for Royal Jordanian Airlines’ distribution of Travelport+ to agencies in Jordan. “Throughout our decades-long partnership, we have been impressed with the cooperation and adaptability that Travelport has demonstrated as a partner. They have a firm grasp of our business requirements and have worked closely with us to meet our commercial goals, helping us further elevate our positioning as the airline of choice for the entire Levant region. We are eager to work closely with Travelport on our global network expansion, strengthening our relationship with Travelport and having direct access to the world-class travel marketplace, in line with our ambitious, comprehensive growth strategy for the coming years,” said Karim Makhlouf, Chief Commercial Officer at Royal Jordanian.  “In addition, the 25-year partnership between Royal Jordanian Airlines and Travelport is reinforced with our renewed operator agreement, which will enable us to cement our position as the leader in sales distribution and support for agents in Jordan”, he added. “The distribution agreement renewal with Royal Jordanian Airlines is evidence of their trust in the long-established partnership with Travelport,” said David Gomes, Head of Commercial, Air Partners EMEA at Travelport. “We are thrilled to have renewed our agreement with Royal …

Almosafer, and Klook have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer activities. The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’. Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom. The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travellers to global platforms, starting with Klook. The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels. Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners. “The launch of Almosafer Activities represents another significant stride towards establishing …