ATM concludes with resounding success

For the first time in almost 18 months Arabian Travel Market was successfully concluded onsite with exhibitors from 62 countries and travel professionals from over 100 countries. “Putting sustainability at the heart of the future development of the tourism industry in the Middle East will be crucial to meet the expectations of local and international visitors, who are now more socially aware and informed, than ever before. The industry has undoubtedly made huge strides in this area, with a range of initiatives across the sector positively impacting the environment,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.

Another popular seminar was a hotel summit session about the challenges to traditional hospitality, brought on by social distancing and the increased reliance on technology – impersonal by nature. A panel consisting of hospitality leaders, agreed that nothing would replace genuine hospitality, rather guests would decide what level of human interaction they were comfortable with – balancing safety with personal attention while maximising the efficiency of technology without compromising on service excellence.

“This week has been a resounding success, we’ve welcomed exhibitors from 62 countries and travel professionals from over 100 countries during the four days of the event,” said Curtis.

“Next week, ATM Virtual gives us the opportunity to interact with an even greater global audience. With travel restrictions still in place for many people, for those unable to attend the live and in-person event, the virtual element provides the perfect platform for travel professionals to connect, do business and hear from leading lights within the industry, from anywhere in the world,” added Curtis.