Amadeus inks partnership with UAE-based OK Travels and Tourism

Amadeus has signed a wide-ranging technology partnership agreement with OK Travels and Tourism LLC. The partnership with Amadeus will provide OK Travels and Tourism with access to a range of cutting-edge travel solutions including artificial intelligence, all designed to deliver a superior level of service to customers and remove friction from the travel experience.

Muhammad Ali, Managing Director of OK Travels and Tourism, said: “We understand the challenges of the modern tourism industry and know that planning, developing, and adapting destination resources to the evolving needs of the market is the key to success. In an increasingly digital world where more consumers are online. Amadeus’ solutions will enable us to build upon this philosophy, taking our customer relationships and value-offering to the next level.”

Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, said: “The UAE is an attractive travel hub, not only for residents from the region but also for global travelers looking to visit or transit through a country with robust health and safety systems in place. In partnership with Amadeus, OK Travels and Tourism will have access to some of the most advanced global technology solutions to enhance its offerings, providing a key point of differentiation based on superior customer experience.”

Under the agreement, OK Travels and Tourism will benefit from products including Amadeus Web Services, which allows the creation of customer applications and delivery of a wealth of high-quality tailored content for customers; Business Management Platform, incorporating various solutions such as Robotic Ticketing tools and Sales Data management systems to support pricing, comparing, and ticketing automation through a single platform; Amadeus All Fares Plus, through which agents can find the best air deals for customers in minutes by accessing and comparing multiple content sources; Amadeus B2B Wallet that provides seamless end-to-end travel payments with benefits such as choice, reach, and orchestration, as well as other solutions.