Almosafer diversifies Saudi domestic offerings with omnichannel platform

Almosafer announced the launch of a host of new domestic tourism activities that can be booked through the brand’s omnichannel platforms. Almosafer’s activities marketplace has been designed to enhance the domestic tourism offering in the Kingdom and provide a diverse range of local destinations that Saudis can discover in their home country, with a focus on cultural and adventure experiences.

The activities will feature a variety of bookable tours and attractions from across the Kingdom, carefully selected and curated by Almosafer’s expert travel advisors for a customised and unique experience. The launch comes in support of Saudi Arabia’s expansion of tourism-related infrastructure, and its focus on establishing the country as a leading destination for tourism and entertainment both domestically and regionally. The newly introduced bookable activities are amongst the first in Saudi Arabia to offer tailored domestic tours, giving residents the chance to re-discover their cities and experience the country’s growing cultural and adventure scene from a new perspective.

Fahad Alobailan, VP of Retail at Almosafer said, “As the leading omni-channel travel brand in the Kingdom, we recognise the growing significance of domestic tourism in light of the global situation and restrictions on international travel. Due to our expertise and understanding of the Saudi market, we were able to curate a marketplace of domestic activities which can be booked across our omnichannel platforms including call centres, WhatsApp and in-store travel advisors, as well as via the app and website. Our objective is to give Saudi nationals the opportunity to rediscover their country and enjoy the abundance of its tourism offering especially on the cultural and adventure sides. Through these activities it’s now possible to book seamlessly on-the-go or plan in advance to re-discover the country and its vast touristic potential.”