Al Madinah Region Development Authority and Almosafer enter strategic partnership to enhance tourism to the Holy City

The Madinah Region Development Authority announced a strategic partnership with Almosafer to enhance tourism in Madinah. Unveiled during the Saudi Tourism Forum 2025, this collaboration aims to position Madinah as a premier destination for visitors from within the Kingdom and beyond. The partnership leverages Almosafer’s extensive travel services and diverse marketing capabilities to accelerate tourism growth in Madinah while delivering enriching and varied experiences for visitors. Almosafer’s market expertise and digital solutions will provide a seamless cultural and entertainment experience at competitive prices through its comprehensive portfolio for corporate, governmental, and individual clients. This initiative aligns with efforts to elevate Madinah’s tourism offerings and attract a broader audience locally and internationally.
Commenting on the partnership, Mr Bandar Naqro, General Manager of Strategic and Corporate Communications at the Madinah Region Development Authority, said: “The unique historical and cultural heritage of Madinah makes it one of the most visited cities in the Kingdom, especially with the development of numerous archaeological sites and the activation of diverse tourism destinations. Our partnership with Almosafer will strengthen the city’s offerings and marketing initiatives, contributing to increased visitor numbers and enriched experiences, thereby achieving the objectives of Vision 2030.”
Muzzammil Ahussein, CEO of Almosafer, said: “We are honoured to collaborate with Al Madinah Region Development Authority to help evolve and further promote one of the Kingdom’s most culturally rich heritage sites. Almosafer’s on-ground expertise, innovative technological solutions, and extensive reach enable us to offer a bespoke holistic experience for travellers from across the world. We look forward to further positioning Madinah as a wholesome tourist destination that provides an immersive cultural experience that is bound to be an unforgettable core memory for visitors. Saudi Arabia’s rich natural heritage and world-class amenities have made it a global hotspot today, and we are proud to power the ecosystem to drive more traffic to this vibrant destination.”