Al Ain to host region’s first PATA adventure tourism conference

For the first time, Al Ain Region hosted the Pacific Asia Travel Association Adventure Travel and Responsible Tourism Conference and Mart 2018 (PATA ATRTCM), organised by the Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi). A number of workshops and plenary sessions was hosted by industry experts and visionaries from across the globe. Key speakers including HE Sultan Al Mutawa Al Dhaheri, Executive Director, Tourism Sector, DCT Abu Dhabi; Dr. Mario Hardy, Chief Executive Officer, PATA, Thailand; Norie Quintos, Editor at Large, National Geographic Travel and Independent Communications Consultant, USA, explored the trends and dynamics of one of the fastest-growing tourism sectors.
Themed on ‘Adventure in a New Era’, the event offered delegations from across the Asia Pacific region a unique opportunity to exchange knowledge and unlock the potential of the adventure tourism sector in the digital era. The conference was followed by a travel mart, in which participants interacted with adventure product buyers and sellers from across the world.