Celebrating World tourism day this year comes in with a lot more hope and aspirations for the sector, as UNWTO declares its theme as “Rethinking tourism” – it also amplifies “tourism for all”. Accessibility and sustainable tourism are key factors that are being addressed by the world tourism organisations, Iftikhar Hamdani – Area General Manager – Norther Emirates – Coral Beach Resort Sharjah and Bahi Ajman Palace Hotel, share his views on accessibility in tourism, “in my opinion this is moral responsibility to focus on all means to accommodate all type of accessible guests. In our hotel we made sure that guests with hearing difficulties enjoy using Amsaan technology to be at par with other guests. We hosted groups with hearing difficulties from Pakistan and Armenia and their experience was awesome. I personally met with them and hear the story of their amazing stay. In the past I personally organized Blind World Cricket Cup, 8 International blind cricket teams stayed in my previous hotel without any issue, it was one of best event in my life. Seeing people with visual challenge enjoyed the international event and staff played vital role in the success. At HMH level we are trying our best to make sure that our hotels to offer positive travel experiences to people with different needs by addressing them from various perspectives, and by providing service solutions that fit to their needs as much as possible. This is moral and responsible thinking for hospitality business to provide physical and communication access to the people of determination. Tourism Board globally to make it mandatory for the accommodation provider to establish accessible facilities. to ensure tourist destinations, products, and services are accessible to all people, regardless of their physical or intellectual limitations, disabilities or age.”