Hotel guests to all three regions of Abu Dhabi increased in total by 5 per cent in September as compared to the same month in the previous year, according to figures released by the Department of Culture and Tourism, Abu Dhabi. Increases for hotel guests have been recorded as 14 per cent in the Al Dhafra Region, 8 per cent in the Al Ain Region and 4 per cent in Abu Dhabi city with a total occupancy rate of 69 per cent.
Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Globally, we have invested heavily in marketing Abu Dhabi as a destination of distinction with an emphasis on its history, culture and heritage. Our strategy is to highlight Abu Dhabi as a wealth of natural and man-made attractions across all regions while providing luxurious yet affordable choices of accommodation.”
While September saw a slight drop in domestic tourists into Abu Dhabi, the month was marked by a surge in Chinese hotel guests, recording an increase of 133 per cent in comparison to September 2016. India remained the largest international source market with more than 33,000 hotel guests during the month.