SCTDA showcases its innovative new tourism projects at WTM

The Sharjah Commerce and Tourism Development Authority (SCTDA) is taking part in its 21st consecutive World Travel Market (WTM) 2024 with a delegation of 20 government and private entities, SCTDA will showcase the emirate’s rich cultural heritage along with its innovative new tourism projects. Highlights include the Sharjah Safari, recognised as the largest safari experience outside of Africa, and the Moon Retreat, a unique desert glamping site designed for both adventure seekers and nature enthusiasts. In addition to its natural wonders, SCTDA will feature Sharjah’s historical sites and cultural initiatives that draw tourists from around the globe. These include several new developments including the Hanging Gardens in Kalba, Al Hefaiyah Lake, and the Jebel Deem ‘Ghamam’ and Kalba Gate projects.

Under the visionary leadership of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, Sharjah has developed into a hub of culture, art, education, and leisure. The third-largest emirate in the UAE and the fifth safest city globally, Sharjah is celebrated for its family-friendly atmosphere. It is an evolving model of how modern urban spaces can harmoniously blend cultural depth with contemporary living and thriving nature.

SCTDA’s proactive efforts to boost the emirate’s tourism sector are not only attracting international visitors but also deepening key partnerships within the global travel industry, which is helping to grow ties with major European markets. SCTDA’s alignment with international trends is part of Sharjah’s broader strategy to adapt and thrive in an evolving global tourism landscape, where travellers’ preferences are continuously shifting towards more immersive and culturally enriching experiences.

The Sharjah delegation at this year’s World Travel Market is comprised of the following government and private sector entities:

Government:
• Environment & Protected Areas Authority (EPAA)
• Sharjah Institute for Heritage (SIH)
• Sharjah Asset Management (SAM)
• Sharjah Airport
• Sharjah Investment & Development Authority (Shurooq)
• Expo Centre Sharjah
• Sharjah Sports Council
• Sharjah Classic Cars Club
• Sharjah International Marine Sports Club
Private:
• Sharjah National Hotels
• Coral Beach Resort Sharjah
• Sheraton Sharjah Beach Resort
• Sharjah Collection
• Lux Grand Hotel Apartments
• Emirates Stars Hotel Sharjah
• Golden Sands Hotel & Residences
• TravTalk Middle East
• Arada
• Sharjah Airport Travel Agency (SATA)
• Air Arabia