Rotana announced plans to open Bloom Arjaan by Rotana on Saadiyat Island, Abu Dhabi, and Yasmina Rayhaan by Rotana in Riyadh, Kingdom of Saudi Arabia (KSA), in 2025. The latter will contribute to Rotana’s goal of tripling its current key count in the Kingdom to 6,000 over the next three years. In addition, work is also underway on another six Edge by Rotana properties in the MENAT region. Launched as a new brand in 2022, Rotana currently operates seven Edge by Rotana properties in the UAE and KSA, with plans on track to reach a target of operating 30 Edge by Rotana properties across the region by 2027.
Rotana unveils its ambitious regional and international expansion plans at the World Travel Market (WTM) London. Driving the group’s global expansion is the development of 43 new properties in 24 cities in the Middle East, Africa, Europe, and Türkiye. The new properties will add 9,049 rooms to Rotana’s inventory, taking its total keys to 30,301 globally.
Commenting on Rotana’s expansion plans, Philip Barnes, CEO of Rotana, said: “Rotana’s ambitious development plans underscore our commitment to expediting growth in the sector and developing offerings to suit ever-changing customer demand. Drawing on our rich heritage, we look forward to welcoming more guests to Rotana properties across the globe soon to experience our signature hospitality offering and enjoy moments of treasured times.”