Tourism Breaking News
The first ever promotion of Sri Lankan Indigenous medical system, `Hela Wedakama` treatment was launched in United Arab Emirates by the leading Sri Lankan traditional Ayurveda company, Siddhalepa Ayurveda at Novotel Hotel, World Trade Center, Dubai. The launch was initiated by Siddhalepa Ayurveda Health Resort as the kick-off session of the awareness campaign of targeted the GCC region. A special promotional campaign is expected its widest reach with the assistance of Sri Lankan Airlines , the travel trade and travel media of the GCC region.
The expectation of present international visitor has been expanded beyond the typical holidays and the travelling for medical purpose has become a boom at present. Thus, this initiative entails enormous `healthy` results for the medical-traveller who is exploring on alternative medical treatments.
The main presentation of the session was conducted by Ayurveda Ratna, Mr. Asoka Hettigoda the Chairman and Managing Director of Siddhalepa Ayurveda Health Resort (As well as Hettigoda Group of Companies). Mr. Hettigoda explained how Siddhalepa grew from the grass-root level and entered the Switzerland first in 19….. Further, he added presently Siddhalepa has attracted visitors from various parts of the world while exporting its authentic Ayurveda products to more than 40 countries.
Siddhalepa Ayurveda Health Resort aided by Siddhalepa Hospital is patronized by the visitors presently not only for their relaxation treatment but also medicament for various body abnormalities.
The launch was well attended by about 45 persons comprising Arabian travel trade members and media based on the region. The Arabic travel trade members commended that they are happy to hear about the efforts to promote medical tourism by Siddhalepa this way effectively. Several travel companies added that Sri Lanka should continue these kinds sessions as it will be helpful for them promote and sell Ayurveda packages in the region. Some expressed their willingness to experience Sri Lankan authentic Ayurveda treatment. Siddhalepa Ayurveda Health Resort has also planned to conduct a series of familiarization visits for the travel trade and media of the GCC region.
Australia`s MDF collaborated with Siddhalepa to support expanding the organizations` reach to growing frontier markets in the Gulf Cooperation Council (GCC) region, marking a significant move towards diversifying the source markets of Sri Lanka`s wellness tourism industry. Following the successful launch at the 2024 ATM, Siddhalepa and MDF will continue to work together on advancing and executing marketing and promotion efforts. The special promotion is expected to target Saudi Arabia, UAE, Abu Dhabi, Qatar and Oman.
Sri Lankan Counsel General to UAE, Hon. Alexi Gunasekara addressed the session and delivered and emotional speech how the Siddhalepa became a leading Ayurveda brand of Sri Lanka entered the global markets steadily. Further, he added that Sidddhlapea is rendering invaluable service through its dedicated Ayurveda Hospital, Ayurveda resort and products not only to the Sri Lankan nation but also to the world.
Mr.Dushan Wickramasooriya, Director Marketing of Sri Lanka Tourism Promotion Bureau added that Sri Lanka Tourism highly appreciate the efforts by Siddhalepa as a Sri Lankan traditional Ayurveda company and this promotion is timely planned at a situation that the medical tourism has become a vital segment in Sri Lankan economy as well.
As the founder of Siddhalepa Ayurveda, the Ayurveda Kidney Specialist Dr. Hendrick De Silva produced the first commercial Ayurveda product, Siddhalepa Balm in 1934. Thereafter, his son Deshabandu Dr. Victor Hettigoda, Litt.D made Siddhalepa balm a light light in indigenous medicine of Sri Lanka and Siddhalepa name became synonymous with Sri Lankan Ayurveda. Possessing an Ayurveda family history exceeding 200, Siddhalepa Ayurveda yet to continue to experiment on authentic products utilizing its heritage knowledge of Ayurveda.
