Tourism Breaking News
DubaiDestinations 2024 summer campaign wrapped up with 20 million video views across social media platforms and drew impressive engagement among both local and global audiences. This year saw many new visitors from Eastern European destinations visit Dubai over the summer. Launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the year-round campaign highlights the exceptional activities and experiences that make Dubai a one-of-a-kind destination across all seasons. The vibrant finale of the collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), utilised the power of storytelling to enhance the city’s profile as a top global summer destination.
Shaima Al Suwaidi, Director of Brand Dubai, said: “The summer phase of the 2024 #DubaiDestinations campaign brilliantly captured the essence of Dubai’s diverse and exciting experiences, further cementing its status as a leading global destination. This year’s campaign achieved impressive engagement from both local and global audiences, with captivating content shared across various platforms that inspired millions to discover Dubai’s diverse summer destination offerings. The overwhelming response, with tremendous public engagement and more than 20 million video views across social media platforms, including Instagram, YouTube, TikTok, Facebook and X, underscores the campaign’s success in showcasing Dubai’s multifaceted appeal. More than 3,000 pieces of content were also shared across digital channels, reflecting the campaign’s widespread impact.”
Featuring interactive storytelling and visually engaging content, this phase of the campaign highlighted beach destinations, waterparks, indoor activities, and hotel pools, showcasing the city’s wide array of attractions that appeal to people of all ages and backgrounds.
Some of the emirate’s most accomplished creatives, including influencers, photographers, digital media content creators, animators and videographers, came together to create compelling content across traditional and new media, raising the visibility of the city’s major attractions and recreational destinations while capturing Dubai’s distinctive summer vibe. The campaign was rolled out over digital, broadcast, print and outdoor media to ensure it reached large sections of local and international audiences.
Al Suwaidi expressed her heartfelt gratitude for the exceptional partnership between Brand Dubai and all the young and talented creatives. She acknowledged their efforts in showcasing Dubai as an ideal summer destination. The campaign offered a rich variety of content, all designed to capture the essence of Dubai’s unique summer experience and create lasting memories for families of all ages.
The content creators that contributed to the campaign expressed their happiness in showcasing the city’s diverse tourism, entertainment, and family destinations. They highlighted that Dubai continually sparks creativity and artistic expression and expressed pride in producing content that further raises Dubai’s profile as the world’s best city to live, work and visit.
