Egypt expects 300k visitors from China by 2024 : CEO Egypt Tourism Authority

Speaking with TravTalkME at ITB China, Amr Elkady CEO Egypt Tourism Authority shared that 2023 was a good year for Egypt as they received 230,000 visitors and they are looking at closing 2024 with 300,000 visitors from China. He reiterated that the Chinese leisure market has grown exponentially over the past few years and increase of air connectivity between the two destinations is one of the main reasons for the increase of travellers from China. Elkady shared that there are many programmes rolled out at present to ensure that there are more visitors inbound to Egypt and among them is a special incentive programme for the aviation sector, where if you fly from any destination to any of the airports in Egypt (apart from Cairo) the airline receives a cash incentive. Both B2B and B2C are kept updated with the latest facilities, programmes and interests to ensure that they make the most of the opportunities which lie ahead. Apart from the leisure travellers Egypt tourism is working on MICE and corporate travel especially from China, Elkady shared,”it is important that both parties meet the right contacts for MICE and corporate travel, as a tourism board we are looking at educating and providing the rightful platforms for the sectors. However, this will take longer but it will be a sustainable process when it comes to the market.”