Speaking with Travel TV Middle East, H E Khalid Jasim Al Midfa, Chairman Sharjah Commerce and Tourism Authority shared that at the Arabian Travel Market one of the key programmes to be promoted is the special tour guide license which would be awarded to those who complete the course ensuring that all modules are covered. The courses range from beginners to advance and also renewal tour guide programmes during the ATM and it will continue during the year. If the modules are completed at ATM, then the certification can be received within a period of four hours.
Chairman, SCTDA reiterated, “As we mark our 24th participation at the Arabian Travel Market alongside 23 public and private entities representing the emirate, SCTDA’s commitment to innovation and sustainability within Sharjah’s tourism sector remains unwavering. The emirate stands out as a pioneer in the travel industry, embracing a comprehensive approach that includes significant progress in infrastructure development, the launch of authentic tourism and leisure destinations, and dedicated efforts to preserve cultural and historical treasures. Sustainability practices lie at the heart of these endeavors, driving forward an eco-friendly emirate. In line with ATM’s theme of ‘Empowering Innovation – Transforming Travel Through Entrepreneurship,’ we are dedicated to reflecting the entrepreneurial spirit of Sharjah in the tourism sector, fostering opportunities for individuals to craft unique travel experiences that are eco-conscious, sustainable, and innovative. The emirate’s entrepreneurial environment fosters groundbreaking initiatives across all sectors, with the tourism industry fully embracing this commitment.”