Dubai welcomed 450,000 Chinese visitors from Jan to Sep 2023

On the sidelines of the HSMAI ME ROC ME Commercial Strategy conference, it was shared that Dubai welcomed 450,000 Chinese travellers between January to September 2023, in an exclusive interview with TravelTV Middle East with Hoor Al Khaja Senior Vice President International Operations, Dubai Economy and Tourism. She shared that China once again has returned within the top 5 source market to Dubai. She reiterated the various strategies implemented to attract this important market over the past year as the travellers started to explore Dubai once again, adding it to their bucket list destinations. Al Khaja mentioned, “China has been one of the key source markets for Dubai prior to the pandemic, it was the fourth major source market. It was one of the markets which took a longer time to comeback. We have seen Dubai as one of the bucket list markets for Chinese wanting to travel. If we look at January to September 2023, we have welcomed over 450,000 Chinese visitors so we are well on our way to achieving figures away beyond 2019. We have been conducting many special programmes with our trade partners. We hosted trade and tech partners from China so that we can regain the visitor numbers as before.”