Tourism Breaking News
The world’s first premium leisure airline Beond will debut its operations in Riyadh and the first inaugural flight will commence from 9th November 2023. Speaking with TravelTV Middle East, Tero Taskila CEO and Founder Beond reiterated that they selected Riyadh as the first destination mainly due to the fact that the luxury market is underserved, hence they wanted to cater to the luxury travellers who seek special experiences onboard. The Munich inaugural departing will be 15th November and the Zurich inaugural departing 17th November 2023. Between today and the scheduled service launch, early bird customers have chartered the aircraft to experience the Maldives. In addition, the airline announced new routes from Dubai and Milan, beginning in late March 2024. With events in Malé, Maldives attended by dignitaries, investors, supporters and employees, and at a global media event broadcast online and in-person in Dubai, the airline showcased its first aircraft, an Airbus A319 seating 44 passengers in a luxurious all lay-flat configuration.
“Welcome to Beond. Our aim is simple: to fly our customers to the most unique and unspoiled destinations where they can release their inner explorer on the most memorable vacation of their lives,” said Tero Taskila, CEO of Beond, and a founder. “Today is but the beginning of our vision for our customers, embodied by this beautiful aircraft — inside and out. We could not be more pleased to showcase it in Maldives, our home,d and Dubai. We wish especially to thank the government of Maldives and our supporters there, the Maldives Civil Aviation Authority, and SIMDI Group — each of whom believed in our vision for a new airline in Maldives. Our team will do its best to bring tourists to this beautiful nation.”
Beond’s inaugural flights are scheduled for November 2023, with the Riyadh inaugural departing November 9, the Munich inaugural departing November 15, and the Zurich inaugural departing November 17. Between today and the scheduled service launch, early bird customers have chartered the aircraft to experience the Maldives. In addition, the airline announced new routes from Dubai and Milan, beginning in late March 2024.
“Today is the realization of a dream I first had 20 years ago,” said Max Nilov, Chief Strategy Officer of Beond, and a founder. “I had a dream of this airline, for this aircraft, and for this experience for passengers. We have created a premium experience coupled with an operating philosophy that is unmatched.”
Said Sascha Feuerherd, Chief Commercial Officer of Beond: “The response by customers and stakeholders has been excellent in our launch cities — which was to be expected. And now the interest has grown from other new origins on our route map. I look forward to greeting our first passengers as they board.”
Beond will fly a fleet of state-of-the-art Airbus A320-family aircraft in a unique luxury, lay-flat configuration, bringing passengers to Maldives from Europe, the Middle East, and Asia- Pacific. This first Beond aircraft will be on display at the Dubai Air Show in mid-November. Additional Airbus aircraft will join the Beond fleet in late 2023 and early 2024.
