Emirates reaffirms its commitment to supporting Sri Lanka tourism

Emirates has signed Memorandum of Understanding (MoU) at the Arabian Travel Market 2023 in Dubai with the Sri Lanka Tourism Promotion Bureau. The agreement reaffirms the airline’s commitment to the island-nations and outline key joint initiatives to promote trade and tourism. Emirates has pledged its renewed support to promoting tourism in Sri Lanka with an agreement that includes a host of initiatives designed to promote and play a key role in the revival of the nation’s tourism and trade industries, and comes as part of the airline’s long-standing commitment to Sri Lanka which now spans 37 years.

The MoU was signed by Ahmed Khoory, Emirates’ Senior Vice President, Commercial West Asia & Indian Ocean, and K.P.P. Siriwardana, Managing Director of Sri Lanka Tourism Promotion Bureau, in the presence of Adnan Kazim, Emirates’ Chief Commercial Officer. Signalling the deepening of a strategic cooperation between Emirates and Sri Lanka Tourism forged in 2022, the new MoU details joint initiatives and opportunities for collaboration, including developing  programmes to boost tourism to the Indian Ocean nation by showcasing it to customers across its global network. The airline will also engage with its network of agents in key strategic markets to promote Sri Lanka, develop special packages tailored to new and existing traveller segments, in addition to collaborating on joint familiarisation trips to raise awareness of the destination’s many varied offerings in key feeder markets. Emirates launched its services to Sri Lanka in 1986 and since then has carried more than 11 million passengers on the route. The airline currently provides two direct daily flights to Colombo and an additional daily service via Male. It is also the only international carrier to serve the country with First Class services.