Premier Inn lights up for Purple Tuesday

Premier Inn Al Jaddaf lights up in purple to mark Purple Tuesday, taking place in the UAE for the first time on 1 November 2022. As the UAE hospitality partner for Purple Tuesday – a global event which recognises the importance of guests with disabilities, including hidden conditions – Premier Inn MENA will give people of determination an even better experience at its hotels in the UAE and Qatar.
Kathy Sorenson, Director of Human Resources, Premier Inn MENA, said: “Challenges such as autism, diabetes, poor sight or hearing and even sleep disorders can bring barriers to daily lives. We want to change that by providing more support, empathy and understanding, starting by training all team members in the Hidden Disability Sunflower Scheme during 2022 and 2023, and continuing our Purple journey way beyond.”
An estimated 17 per cent of the world’s population have a disability of some kind. For Premier Inn MENA, that’s potentially 204,000 of the 1.2 million overnight guests welcomed each year.