Dayaway launches in the United Arab Emirates

DayAway, the world’s leading online destination for guests to discover and book curated luxury daytime experiences, has announced its arrival in the United Arab Emirates. Perfect for both travellers and residents who are searching for unique, engaging and restorative daytime escapes, DayAway connects guests with a variety of accessible, enjoyable experiences spanning wellness, dining, adventure and more.  With seven luxury launch partners currently on board, DayAway’s offerings in the UAE includes a Precious Pearl Experience at the palatial Waldorf Astoria Dubai Palm Jumeirah, a Bedouin Desert Adventure at Telal Resort Al Ain and the Ultimate Island Daycation at InterContinental Ras Al Khaimah that includes a 90-minute Spa treatment. Founded by lifestyle and technology leader Martha Waslen, DayAway launched in Singapore in 2021 with prestigious hotel partners such as Raffles Hotel Singapore; the group expanded to Hong Kong and Thailand in late 2021 before launching in Australia in May 2022.

“We are delighted to have expanded into the UAE, a dynamic destination that has a reputation for providing a diverse range of luxury experiences. Our mission at DayAway is to elevate the everyday, and we’re defining a new era of luxury experiences that we hope will provide our community with opportunities to experience their favourite hotels in exciting and meaningful ways,” says Martha Waslen, Founder and CEO of DayAway.

“Luxury hotels have a unique opportunity to connect with the growing experience economy by repurposing their underutilised assets as curated daytime escapes for both local guests and international travellers. The DayAway platform provides hotel partners with the technology and marketing tools to diversify revenue, while simultaneously engaging a new community of guests searching for experiences to relax, recharge and reconnect,” adds Waslen.