SAUDIA continues its contribution contribute to region’s hospitality initiative

Saudi Arabian Airlines (SAUDIA), concluded its participation in the fourth edition of the Tourist Hospitality Initiative held in southwest region of Aseer. SAUDIA celebrated guests on flight SV1644, inbound from King Abdulaziz International Airport in Jeddah, with a welcoming event and giveaways. Held under the theme of “1,000 Welcomes,” a phrase traditionally used as a greeting for visitors in the Saudi region of Aseer, and with direct support from the Governer of the region, the initiative is aimed at continuing to welcome a diverse range of visitors to the region. In recognition of the tourism campaign, the SAUDIA sales offices and the arrivals terminal at Abha International Airport were decorated with the initiative’s vibrant designs, highlighting SAUDIA’s role in connecting the capital of Aseer with the rest of the Kingdom.

In addition to its scenic nature and charming ambiance, Abha contains a variety of ways to keep tourists interested. SAUDIA’s participation in the initiative is a continuation of the national carrier’s involvement last year and comes as part of its efforts to promote domestic tourism. The flag-carrying airline’s operations out of Abha are continuously being enhanced and scaled, with more seating capacity being made available as required by seasonal demand.