Europe holds on as top rank outbound travel destination for GCC travellers

As summer begins in the GCC, Europe once again maintains its top spot as the most travelled destination. In a recent interview with Chris Gregory-Pasha, Senior Sales Director, MEA, Sojern shared, “As we move into the Q3 peak summer months we’re pleased to see travel confidence has regained in the region. For travellers from the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain, regional travel is proving popular to Istanbul, Dubai and Abu Dhabi, all appearing in the top five destinations across these markets. International travel is also making a strong return as destinations such as London – United Kingdom, Paris – France, and Bangkok – Thailand all appear in the top fifteen, with London the top destination. We know that the cosmopolitan cities of London and Paris with their historical sights, comfortable climates and some of the most sought after luxury brands in the world have long been favourites of regional travellers. With the Tourism Authority of Thailand (TAT)* working to strengthen Thailand’s presence as the preferred tourist destination among Middle East travellers, we also expect to see sustained interest in visiting the vibrant cities and beautiful beaches the ‘Land of Smiles’ has to offer.”

He further reiterated, “looking at today’s traveller profile well over half of travellers from the UAE (72.7%), Saudi Arabia (55.9%), Kuwait (69.6%), Qatar (70.3%), Oman (71.1) and Bahrain (68.1%) are solo travellers, with an average across the six markets of 63.1%, with approximately 27.4% of people travelling as a family and 9.5% as a couple. We also see that the majority of trips are seven days or longer, with over 50% of trips coming out of the UAE (53.93%) and Kuwait (50.27%) 15 days or longer, and 68.43% average across these six key markets overall. In this ‘new normal’ climate we know that travellers have become more opportunistic and unpredictable, so these longer trips may be attributable to travellers extending their stays to take advantage of their remote working capabilities. Years into the pandemic more travellers are taking what’s been coined a workcation** for example, the travel trend mixing work and play – and reaping the benefits of increased flexible working practices.”