It was a good six hours of connecting/networking with the travel trade in Middle East and Turkey yesterday as they successfully kicked off their second STB GCC Virtual Roadshow for the Middle East and Turkey. It was a series of very interactive sessions between the buyers from the Middle East region meeting 16 key partners from Singapore.
Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East,”This roadshow was the second edition of our STB Virtual trade roadshow, aimed to e-connect 400 outbound travel agents/tour operators from GCC with 15 Singapore service providers for business and networking opportunities. STB conducted successful meetings during the roadshow, showing keen interest by the regional partners to get destination updates and discuss various business prospects. Our efforts to keep Singapore top-of -mind was highly appreciated by all our partners. In addition to this, STB also showcased some reimagined experiences available in Singapore via an interactive map during the roadshow. These experiences were in line with our global initiative ‘SingapoReimagine’ which prompts audiences to reimagine how travel will be like through Singapore’s reimagined offerings.”