Rove La Mer beach opens with resort offerings

Rove La Mer Beach opens on the sunny shores of Dubai’s iconic La Mer beachfront, where the surf meets the city. Guided by Dubai Tourism’s vision to offer global travellers customisable experiences suitable for every type of visitor, Rove La Mer Beach gives Rovers (guests) the perfect excuse to soak in the sun, sand and pristine beach waters, explore trendy restaurants, and enjoy an affordable beachside stay. Centrally located, only a 10-minute drive from City Walk and Downtown Dubai.

“Rove La Mer Beach is Rove Hotels’ first beachfront hotel and an exciting step in the brand’s journey. As we add more and more convenient locations to our ever-growing collection of well-connected hotels, we continue to find new ways to engage the modern traveller with a diverse array of enriching experiences. By bringing fun, affordable and fuss-free hospitality to La Mer, Rove aims to redefine people’s expectations of what a beachfront hotel is supposed to be and make them accessible to a wider range of travellers,” says Paul Bridger, Corporate Director of Rove Hotels.