Tourism Breaking News
As part of Singapore Airlines’ (SIA) efforts to deliver an enriched experience to customers, a wider range of fares and personalised content will be provided to its travel trade partners in the UAE from February 2021. This comes via an expansion of SIA’s KrisConnect Programme, which leverages new distribution technology to make available improved content and functionality through partner platforms. In launching KrisConnect in 2018, SIA was one of the first airlines in Asia-Pacific to take advantage of this new technology.
From 07 February 2021, SIA-appointed agents in the UAE that participate in the KrisConnect Programme will benefit from improved speed-to-market, access to the widest range of fare products including personalised content, and the ability to offer customised products to their customers, such as bundled packages and negotiated fare deals. This, in turn, elevates the booking experience for customers through increased levels of personalisation and acknowledgement of their KrisFlyer status.
To ensure maximised accessibility of the KrisConnect Programme in the UAE, travel agencies and other external partners can take advantage of multiple ways to access the new content and functionalities. SIA will make content available through traditional Global Distribution System partners such as Amadeus, Sabre and Travelport, as well as new technology partners, including but not limited to Aaron Group, Duffel, HitchHiker, PKFARE, TPConnects, Travel Boutique Online, Travelfusion, TravelNDC and Verteil Technologies.
In addition, SIA’s travel agent portal, AGENT360, will be launched in the UAE to allow travel agents direct access to content via the KrisConnect Programme.
Singapore Airlines General Manager Gulf and Middle East, Christian Stenkewitz said the KrisConnect Programme was part of Singapore Airlines’ commitment to becoming the world’s leading digital airline.
“We are pleased to launch the KrisConnect Programme and AGENT360 in the UAE and are excited to be able to work with our trade partners to bring our NDC product to the market,” Mr Stenkewitz said.
“Launching the KrisConnect Programme from 07 February 2021 is a direct result of our investment in digital technologies that allow us to better service our travel trade partners, who in turn will be able to provide even more personalised options to our mutual customers.”
Over the coming months, SIA will work closely with the wider travel trade to ensure that they are provided with the information and guidance they require to connect to the KrisConnect platform.
SIA will conduct virtual industry workshops in the UAE from November to provide travel agent partners with more detailed information on the KrisConnect programme and gather feedback from GDS and Aggregator partners. Further details of the industry workshops will be provided in the coming weeks.
For more information on the KrisConnect Programme, please visit: https://developer.singaporeair.com/apis/ndc
