Continuous communication with trade partners: Yamina Sofo

Yamina Sofo – Director, Sales & Marketing – German National Tourist Office, Gulf countries. “It is important to communicate with each other, to share opinions and share ideas and to see how we altogether pull on one string to get us all out of this crisis. It affected the tourism industry as one of the first and hardest hit, every destination has an impact of the crisis. Germany has done a tremendous job in handling the crisis, from our research, feedback and surveys we are on a high ranking of our standards. Our partners in the industry continuously over the last weeks have implemented the necessary hygiene, distance rules, they have updated and upgraded their products according to the new standards so the destination itself is very well prepared now to welcome back tourists from all over the world.”