Sharjah to unveil latest plans and strategies at ITB Berlin to attract the German market

Sharjah Commerce and Tourism Development Authority (SCTDA) will highlight its new milestones and achievements in promoting Sharjah’s tourism industry at ITB Berlin 2019 to be held from March 6-10. SCTDA oversaw unprecedented success in 2018, recording a growth of 23 per cent, and focused on the heritage and culture of Sharjah and the UAE as it welcomed 575,876 European guests throughout the year. SCTDA will strongly emphasise on promoting local culture and distinct leisure activities that the emirate has to offer at ITB Berlin 2019 as they aim to build on this figure. Commenting on the participation, H E Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Our latest participation in ITB Berlin represents a new opportunity for us to highlight the most elegant aspects of the Sharjah’s heritage, historic sites, adventures, architecture, culture and other offerings. We hope our focus on the emirate’s ecotourism, outdoor activities and branded hotels will attract more tourists and investors from Germany, a major source market, and other participating nations. The event will also enhance our efforts to meet our target of attracting 10 million visitors by 2021.”
“Through our participation in the exhibition, we look forward to strengthen our cooperation with airlines, airports, hospitality and travel facilities. We anticipate new partnerships that will promote the growth of passenger and cargo traffic through Sharjah Airport, which has now become of the leading global networks for many countries. Our presence also seeks to introduce the latest and most important services, innovations and facilities provided by Sharjah Airport as well as present expansion projects currently underway and how they can contribute to tourism growth in the coming years,” he further said.
Participating entities under the umbrella of SCTDA include Sharjah International Airport, Environment and Protected Areas Authority (EPAA), Sharjah Museums Authority, Sharjah Investment and Development Authority (Shurooq), Sharjah Airport Travel Agency (SATA), Al Bait Hotel, Sharjah Collection, among others.