Ras Al Khaimah to drive visitor growth from Central and Eastern Europe

In line with its new Destination Strategy 2019-21 and long-term objectives of strengthening the emirate’s presence in key international markets, Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced the opening of its first international representative office in Prague, Czech Republic to manage and oversee the authority’s activities in Central and Eastern Europe. The new office will play a vital role in promoting the destination and driving further growth in the number of visitors travelling to Ras Al Khaimah. In 2018, visitor numbers from the Czech Republic and Hungary were up by 18.4 per cent and 11.4 per cent respectively compared to the previous year.
Announcing the opening of the new office, Haitham Mattar, CEO, RAKTDA said, “Our Destination Strategy 2019-21 aims to attract 1.5 million visitors to the emirate by 2021. We believe that by providing a compelling proposition and establishing dedicated presence in our key international target markets, we will be able to promote the destination and its diverse offering driving growth in visitor numbers. Central and Eastern European countries are amongst the fastest growing markets for us and frequently rank in our top ten source markets for visitors. The new representative office in Prague will support our promotional activities, trade partnerships and help us develop the region’s high potential outbound market.”
Adding to RAKTDA international representation offices in UK, Germany, Russia and Nordics, the Prague office will support RAKTDA’s initiatives to drive further awareness of the emirate as a multi-faceted leisure destination to Central and East European travellers.