100,000+ customers from 78 countries check into OYO since its launch in UAE

OYO Hotels & Homes welcomed over 100,000 guests from 78 countries across 14 properties and 20 homes in the UAE, since its launch in April last year. With this lease and full inventory control model, OYO currently manages 1,300 rooms within these properties in Dubai, Sharjah, Ras Al-Khaimah and Fujairah and is set to touch 12,000 rooms by 2020. Since the first 9 months of its launch, the hotel chain has received guests from within the UAE, which accounted for 45.73 per cent of their guests and the remaining from countries such as India, Oman, Saudi Arabia, France, Russia, United States, Australia, Italy, Nigeria, Pakistan, Bangladesh, Mauritius and United Kingdom, among several other counties. OYO aims to grow its market share through its ‘Manchise’ business model — a unique business model that combines the best of management contract and franchise agreement. Through this model, OYO aims to grow its footprint within the two-, three- and four-star hotels in the UAE.  With nearly 15.8 million overnight visitors in 2017, Dubai retained its ranking as the fourth most visited city in the world for the fourth year in a row, according to Mastercard’s Global Destination Cities Index. Dubai was ahead of Singapore, followed by New York, Kuala Lumpur, Tokyo, Istanbul, and Seoul.
Manu Midha, Regional Head — Middle East, OYO Hotels & Homes, said, “OYO has now grown to become a preferred choice for several nationalities across the globe due to its ideal location, quality and also the price point. At the moment, we have touched around 78 countries and we are going to take this number higher due to the upcoming EXPO 2020. With 190 nations already signed up, we are confident that our business will have a positive impact in the months to come.
“We are seeing growing interest from the Indian subcontinent and the GCC countries due to its close proximity to the UAE.  Footfall from African countries in addition to Europe is also seeing an upswing due to the growing trade between these countries. Another key reason for this growth is the country’s highly active MiCE and tourism industries which brings in visitors from all corners of the world.”