DTCM launches ‘B2B Attractions Marketplace’ to offer ticketing solutions

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has introduced business to business (B2B) online platform that offers a white-label reservation and ticketing solution for attractions and experiences to operate more efficiently, allowing better connection to their customers. Attractions will be able to create personalised ticketing systems under their own brand name, while expanding their reach and increasing their customer base to a diversified audience. Additionally, the Attractions Marketplace will equip partners with sophisticated reporting tools, with an integrated back-end system that allows analysis of ticket sales and key distribution channels, with the system also providing an interactive dashboard summarising bookings made via each sales channel, sales target performance and inventory and capacity occupancy.
Launching in January 2019, the B2B ‘Attractions Marketplace’ has been designed to create a seamless technological framework to further stimulate industry cohesion through the connectivity of the city’s attractions and experiences with the global industry’s network of B2B resellers.
Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, the UAE and Ruler, Dubai, and the government’s 10X Initiative, the online marketplace will give the city’s diverse portfolio of attractions and experiences a higher level of digital maturity through robust technology, mobile transactions and timely bookings by industry resellers. Developed by Dubai-based technology provider, PrioHub, an entity under the dnata group, in partnership with PrioTicket technology, the Attractions Marketplace has been designed after conducting in-depth research into the local travel sphere and interaction with sector stakeholders to identify key challenges faced by the emirate’s attractions in marketing themselves to a global audience. Providing attractions and experiences with a world-class platform to automate their operations instead of manual spreadsheets and legacy systems, the Attractions Marketplace offers sophisticated booking management with its centralised system, secure e-commerce capabilities, dynamic pricing options and real-time global marketing channels.
His Excellency Helal Almarri, Director General, Dubai Tourism, said, “The introduction of the Attractions Marketplace marks an important step towards providing the city’s attractions and experiences with the power to market themselves more effectively to a wider audience. There is a need for a hyper-connected business landscape to potentially revolutionise the tourism ecosystem in order to maintain global competitiveness. By bringing this powerful technology to Dubai’s varied leisure propositions, we continue to empower our industry partners, enabling them to create an immersive visitor experience for each customer, while addressing bottlenecks in bookings and occupancy management. The native, purpose-built platform aims to bring into focus the diversity and accessibility of the emirate’s wide range of attractions and experiences, with the online portal facilitating the interaction between all stakeholders to amplify Dubai’s reach globally. It will also create a repository of attractions with real-time availability and connectivity, making it an effective one-stop-shop for global resellers.”