Shurooq and Emaar partner to operate ‘Vida Al Qasba Sharjah’ in Al Qasba

The Sharjah Investment and Development Authority (Shurooq) has signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel – Vida Al Qasba Sharjah in Al Qasba. The hotel featuring 100 rooms and suites is uniquely positioned to meet the increasing demand for spacious and quality hotel rooms in Sharjah. Marwan bin Jassim Al Sarkal, CEO, Shurooq and Olivier Harnisch, CEO, Emaar Hospitality Group, signed the management agreement in the presence of senior officials of both entities.
Commenting on the agreement, Al Sarkal said, “Sharjah’s tourism sector has recorded consistent growth with the number of hotel guests set to increase from 2.07 million in 2017 to over 3.16 million in the next two years. To meet the demand, it is important to strengthen the supply of quality hotels that meet the lifestyle aspirations of the visitors. We chose Emaar Hospitality Group’s Vida Hotels and Resorts to operate our boutique hotel in Al Qasba, led by its credentials in creating a refreshingly different experience for the new generation of travellers.”
Harnisch said, “Vida Hotels and Resorts has brought a fresh identity to the hospitality sector of the region with our focus on two defining features that meet the aspirations of the new generation of travellers – design-led spaces and connectivity. Sharjah has tremendous potential of growth for its hospitality and tourism sectors. Vida Al Qasba Sharjah addresses a distinctive white space in the market through its positioning as a lively and vibrant hub where inspiring minds meet and connect.”