Meraas launches ‘Hala China’ to attract Chinese visitors

In order to attract more Chinese visitors to the UAE, Meraas has launched ‘Hala China’, a brand-new initiative in collaboration with Dubai Holding and DXB Entertainments. ‘Hala China’ will aim to complement Dubai’s rich calendar of events by creating an annual schedule of exciting events hosted at the destinations of these three companies that aims to showcase Dubai and the UAE to Chinese tourists. The novel initiative will also see the creation of new tourism packages that cater to Chinese visitors in seven categories – stay, shop, eat, play, explore, wellness and concierge. The unprecedented initiative will focus on exploring opportunities that encourage and facilitate economic development through both tourism, trade and investment. ‘Hala China’ will see several key government ministries and companies in Dubai and China team up to organise events and incentives, which will play a role in further strengthening bilateral relations.
The year-long pipeline of activities includes a mix of events and programmes spanning food festivals and fashion shows, sporting events, music festivals and Chinese cultural pageants.
His Excellency Abdulla Al Habbai, Group Chairman at Meraas, said, “In supporting the development of tourism and trade relations between Dubai and China, we continue to align our commercial objectives with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai reflected through Dubai’s Tourism Vision 2020.”