‘Sharjah Collection’ debuts at ATM 2017

Sharjah Investment and Development Authority (Shurooq) announced the launch of a new brand of hotels – Sharjah Collection – at the Arabian Travel Market (ATM) 2017. The announcement was part of Shurooq’s participation at the 24th edition of ATM 2017, which concluded on 27 April (Thursday) at the Dubai World Trade Centre (DWTC). The focus of Sharjah Collection with its luxurious lodge and B&B-style properties, coming up in Sharjah’s ecotourism and heritage sights being developed by Shurooq, will be to offer its guests unique and distinguished living experiences accented with an authentic taste of Arabian hospitality and rich in Emirati culture. In its first phase of development, Sharjah Collection unveiled its first three properties. Nestled within the Kalba eco-tourism project will be Kingfisher Lodge – a collection of tented lodge-style accommodations surrounded by mangroves and diverse ecological zones, allowing guests to live in an environment-friendly way.
Their next development, Al Badayer Lodge, will be developed against the backdrop of a prominent natural feature of the Arabian Peninsula – its sweeping deserts of Al Badayer Oasis in Sharjah. The property will be developed to cater to the tastes of adventure lovers, where guests will enjoy urban amenities amid authentic Bedouin surroundings. The final property in the first phase, Bait Khalid Bin Ibrahim, will comprise two four-star B&B villas in Heart of Sharjah, the region’s largest historical preservation and restoration project. Converted from old Emirati homes that belonged old heritage settlements, the B&B aims to provide visitors from around the world unique insights into traditional UAE living.
“The launch of Sharjah Collection is in line with Shurooq’s strategic approach to elevate the standards of Sharjah’s hospitality sector. We are working towards building a portfolio of luxury and cultural hotels and resorts that will be the face of a new wave of tourism in the emirate. The move signals the authority’s efforts to maximise tourist assets in Sharjah, and ensure their optimal use in furthering the stature of the emirate on the global tourism map,” said H.E. Marwan bin Jassim Al Sarkal, CEO of Shurooq.