Dubai supports sustainable tourism initiative

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) hosted the Hospitality Sustainability Board Game, the inaugural activity of the Dubai Sustainable Tourism Initiative. Created specifically for the hotel industry, the game, held recently at Media One Hotel, engaged industry professionals from across the city, as they gained insight into Dubai’s commitment to adopting sustainable practices and their role in achieving the goals.
Designed by Dubai Tourism in collaboration with Emirates Wildlife Society-WWF, Royal International and Insignia, the game was created as an educational tool for Dubai’s world-class hospitality industry to contribute towards the city’s goal of sustainability. Participants at the event included staff across all aspects of hotel operations, who worked in teams of 2-3 people to measure consumption baselines and identify opportunities to reduce consumption.
Speaking at the event, Solaiman Alrifai, Senior Manager, Tourism Development, Dubai Tourism, said that Dubai’s hospitality industry, which recently crossed the 100,000 room threshold, has been a cornerstone of the city’s economy. As they look forward to capacity expansion and increased visitor volumes in the lead-up to 2020 and beyond, it is paramount to implement measures for this industry to reduce consumption and conserve resources. Raising awareness of conservation practices is a key pillar of the Dubai Sustainable Tourism Initiative, making this game a very significant step towards creating ä clear understanding of how powerful hospitality employees are in bringing about change.