Novotel Sharjah Expo poised to boost MICE tourism

A formal agreement to build the Novotel Sharjah Expo, an exclusive business hotel, was signed between Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group and Günther Hinterberger, Managing Director, Klampfer Middle East, in the presence of His Highness Sheikh Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of United Investment, and Khalifa Al Shaibani, Director-General of United Investment. The Dh120 million Novotel Sharjah Expo is being developed under the directives of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and will serve as the official hotel of Expo Centre Sharjah. The upcoming hotel is being seen as a new milestone for business and MICE tourism in Sharjah. The Chairman of Basma Group said, “We in Sharjah are constantly striving, under the guidance of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, to improve our emirate in a way that makes it keep pace with changing times and represent a beacon of modernity and authenticity at the same time. It is this endeavor that spawned the idea to build Novotel Sharjah Expo.” The business hotel is the latest addition to Sharjah’s hospitality and tourism industry and will comprise 200 rooms that fall under three categories – standard rooms, club floor rooms and executive suites. The Novotel Sharjah Expo is strategically located close to Sharjah Chamber of Commerce and Industry and Dubai, as well as to the vital leisure areas in Sharjah. The hotel will feature a business centre with workstations and two meeting halls including a large meeting-cum-function hall of approximately 200 square metres.