The Ministry of Tourism, Oman, has revealed that up to $US 35 billion will be invested in the tourism industry of the Sultanate over the 25 years as officials conclude a hugely successful presence at this year’s Arabian Travel Market. Up to 80 per cent of that investment will come from the private sector as the country plans to double the number of international visitors Oman attracts to five million as part of its new national 2040 Tourism Strategy. Tourism officials, led by Director General of Tourism Promotion Salim Al Mamari, conducted a record number of business and trade meetings during the ATM in Dubai as interest in the country as one of the world’s fastest growing and unique destinations rapidly grows. Al Mamari said: “We have enjoyed a hugely successful Arabian Travel Market and have found unprecedented levels of interest from the tourism industry in seeking new partnerships and initiatives with the Ministry.”